Director, Commerce Experience - WMC

Company Description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Job Description

You will be a part of a “best in breed” commerce experience practice pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics). This role will be critical in building out a distinct and industry defining commerce media team at Arc while leveraging the tools and knowledge within Publicis. You will work cross functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create commerce media solutions for specific retailers.

The ideal candidate understands how to navigate the dynamic, fast changing retail media landscape (WMC, Roundel, KPM, etc). You are a versatile media expert who specializes in building and advising on media strategies and plans for CPG categories and brands at Wal-Mart, Target, Walgreens, CVS and other key retailers. Utilizing your deep knowledge and experience of those retailers’ omnichannel ecosystems – in-store, direct and digital, on- and off-platform, owned and 3rd party tactics. You will be responsible for the agency practice of integrating the appropriate vehicles to deliver engaging shopper experiences that drive conversion and ROI for our clients.

The role demands a love for educating and teaching the cross functional teams and establishing capabilities beyond the functional discipline. The ideal candidate will want to lead and build out a practice and team within a extremely collaborative environment.

Director Commerce Experience Strategy will:

• Lead media strategies & own media solutions 
  • Lead the development of insight-backed media strategies for the agency’s CPG clients within the Walmart Connect Channel
• Connections Planning / Commerce path development
  • Working with our creative and strategy departments to take a creative idea and help to map it to the appropriate media vehicles / retailer touch points along the shoppers path to purchase to bring the idea to life within the Walmart Connect Channel
• Coach, partner and mentor 
  • Advise & partner with our Business Leadership and Audience Strategy teams on best-in-class media plan development
  • Provide day-to-day leadership and mentoring to our national/brand commerce Experience Media team for media strategy specific to the Walmart Connect channel
• Be the go-to expert in Walmart Connect and collaborate across the agency
  • Keep up to date with, and vet, emerging platforms, shopper media vendors and innovation trends specific to Walmart Connect channel retailers and regularly share new opportunities with our clients and agency.
  • Fuel the NICK (next in commerce knowledge) tool with insights on your channels of expertise keeping the agency up to date on the latest happenings with Walmart Connect channel.
  • Develop and publish POVs internally and for our clients on the value of different media vehicles (strengthens and weaknesses) at the retail level
  • Partner with the other Commerce Media Directors to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
  • Work closely with the Audience Strategy & Development and Analytics teams to support and develop best-in-class delivery of campaign reporting, insights and recaps
  • Work hand and hand with the analytics and business leadership team to deliver periodic overviews, learnings & POVs on what is working, what isn’t and why to help define and continuously improve our media strategy product and service offerings at the retailers in Walmart Connect channel
  • Create training and real-time coaching on best-in-class engagement strategy at Walmart Connect channel.

Qualifications

You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem solving. You have an inviting personality that can effectively engage and influence a variety of audiences. You are passio