Director, Category Development - On Premise

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  

New York City: $157,440-$186,960, bonus and long-term incentive eligible

St. Louis, MO: $131,200 - $155,800, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 
 

ROLE SUMMARY:

The Category Development team is a fast-paced, human-centric team within the A-B Commercial organization. Our team draws from a diverse set of data, including secondary sources like Circana, Nielsen & Numerator, as well as leading primary research to ensure we stay on top of this dynamic channel. You will work closely with the rest of the Category Development organization to integrate a category perspective into our commercial strategy in the On-Premise, serving as the category subject matter expert across the On-Premise channel landscape.

In this role, you will be responsible for partnering with our On-Premise Sales leadership and field teams to proactively find opportunities and gaps, synthesize and analyze insights and data, and work without constraints to identify new trends within the channel. Your ability to collaborate cross functionally and advocate for category growth will drive strategy, execution, and impact both internally and externally.

JOB RESPONSIBILTIES: 

• Own category retail relationships and identify new opportunities to influence within all On-Premise channels: Independent Bars and Restaurants, Casual Dining (e.g., Buffalo Wild Wings), Concessionaires (e.g., Delaware North, Gillette Stadium), Hotels, Airports, Casinos, etc.

• Manage planograms and the reset process for concessionaires and venues.

• Develop thought-leadership to be applied across the commercial and retail organization.

  • RFP development, Tap/Package Assortment Optimization, Menu Optimization, etc.

• Develop the On-Premise narratives for our Retail Category Strategy.

  • Why Beer & Hard Beverages in the On-Premise, Segment Stories etc.

• Partner with data suppliers to identify gaps and opportunities and identify ways to expand our data reach for the channel.

• Lead and develop a small team of analysts & contractors.

JOB QUALIFICATIONS:

• 4 Year bachelor’s degree preferred

• Must be in office 5 days a week

• Strategy, Insights, Marketing and/or Sales experience – 10+ years (at a mid to large CPG or consumer research/strategy agency desired) with Category or sales experience preferred

• Proactive Thinker – can operate independently and find opportunities, ideas, and needs without clear day-to-day guidance

• Collaborator in a dynamic and fast paced environment – able to form relationships & influence both internally (Commercial, Category, Sales, Marketing) and externally (Customers) up to senior leadership levels

• Strong Presentation Skills – has experience speaking publicly to and influencing leadership

• Curious, Analytical, Creative, Strategic – able to translate shopper behavior and attitudes into practical insights to have a concrete impact at retail

• Data Literacy – Proficiency with Nielsen data and Numerator preferred

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growin