Director, Advanced Analytics/Insights

Job Description:

The Director, Analytics will lead the evolution of measurement for a key Carat client. You will own the development and integration of advanced measurement frameworks, from marketing mix modeling to ongoing attribution, into cohesive, client-ready stories of brand and business impact. You will manage a team of analytics professionals, guide cross-functional collaboration, and ensure that insights are not just delivered but acted upon.

You will report to SVP, Marketing Effectiveness.

Responsibilities:

Measurement Leadership

• Define and drive the client's holistic measurement strategy, including advanced modeling, ongoing attribution, and tactical optimization.

• Translate marketing performance data into clear, executive-ready narratives that demonstrate the impact of media and marketing on business outcomes.

• Integrate multiple measurement approaches into a seamless framework that connects brand health, customer outcomes, and revenue performance.

Ad Hoc Analytics

• Lead client-requested analyses such as modeling the impact of media exposure on brand metrics and customer outcomes.

• Apply advanced statistical techniques and data storytelling to uncover insights that directly influence client decision-making.

• Balance long-term measurement strategy with quick turn analyses that respond to evolving business needs.

Client Engagement

• Act as the primary senior analytics partner for client stakeholders, building trusted relationships and proactively identifying opportunities to evolve measurement approaches.

• Deliver insights and recommendations that inform annual planning, in-flight optimization, and long-term growth strategies.

• Present complex analytics concepts in simple, compelling ways for executive-level audiences.

Team & Collaboration

• Manage, mentor, and inspire analytics team members across manager and associate levels.

• Partner with media, strategy, account, and data teams to ensure measurement is embedded into every phase of planning and execution.

• Drive operational excellence by improving processes, workflows, and governance across all analytics deliverables.

Ad Operations & Tagging

• Oversee tagging, tracking, and QA practices to ensure accurate data collection across platforms.

• Collaborate with ad operations, media, and engineering partners to enable measurement at the source.

• Troubleshoot tagging and tracking issues to safeguard data integrity and ensure analytics readiness.

Qualifications:

• 8+ years of experience in analytics, with demonstrated leadership in advanced marketing measurement (MMM, attribution, brand analytics, etc.).

• Bachelor's degree in Statistics, Economics or related quantitative field, required. Advanced degree preferred.

• Strong client-facing experience with proven ability to influence executive decision-making.

• Expertise in statistical and data manipulation tools (Python, SQL, R) and visualization platforms (Tableau, PowerBI, Looker Studio).

• Working knowledge of ad operations, tagging, and tracking implementations (GA4, Floodlight, pixels, etc.).

• Deep understanding of media metrics and marketing performance levers across digital and offline channels.

• Exceptional storytelling skills. Able to connect complex analysis to clear business outcomes.

The annual salary range for this position is $113,000 - $182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at