Digital Marketing Manager

MARSHALLTOWN is proud to be dynamic and innovative, specializing in the highest-quality tools within the construction industry. We are dedicated to delivering quality products and exceptional service to our customers. Reporting to the Marketing Director, our Digital Marketing Manager is instrumental in developing, implementing, and managing marketing campaigns that promote our Iconic American-Made tool brands and products. You will enhance brand awareness, drive website traffic, and generate leads while maximizing our marketing return on investment.

Specific Responsibilities Include:

• Develop and execute digital marketing strategies across various channels including SEO, PPC, social media, email marketing, and content marketing.
• Analyze and report on the performance of digital marketing campaigns, assess against goals, and adjust strategies as necessary.
• Collaborate with the creative team to create engaging content that aligns with our brand message, marketing goals and enhances user experience.
• Manage and oversee social media strategy, including content planning, community engagement, and analytics.
• Stay up to date with the latest trends and best practices in digital marketing and technology.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in digital marketing or a related role.
• Strong understanding of SEO, PPC, social media platforms, email marketing, and web analytics tools.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Ability to maintain various distinct brand identities within MARSHALLTOWN's Iconic brands portfolio
• Strong communication and leadership skills, with the ability to manage and motivate teams.
• Strong analytical skills and computer skills
• Excellent communication skills and the ability to work in a collaborative environment
• Must possess an eye for detail in all work
• Ability to work independently and manage multiple projects simultaneously
• Demonstrated ability to perform well and remain organized under tight deadlines

This is not a remote work position. The successful candidate may work out of our Marshalltown, IA or Fayetteville, AR location.

MARSHALLTOWN offers comprehensive total rewards packages to include competitive wages, matching 401k retirement plans, Dental, Traditional and High Deductible Health Plans with employer HSA contributions, and vacation eligibility, just to name a few!

MARSHALLTOWN is proud to provide equal employment opportunity to individuals regardless of race, ethnicity, color, creed, religion, gender, age, national origin, marital status, sexual orientation, gender identity or expression, genetic information, protected disability or veteran status, or any other characteristic protected by state, federal or local law.