Customer Marketing Program Manager

Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual.  
We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon: expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence.  LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential. 
LINQ’s Values: • Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. • Deliver Excellence: We consistently exceed our clients’ expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. • Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. • Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. 
The LINQ Marketing team is looking for an experienced customer marketer to develop and execute marketing programs that create consistent and targeted engagement with current customers, increasing advocacy, improving communications, and reducing churn.  This role will help build a global customer advocacy program from the ground up with growth opportunity to own a set of core programs. In this role you will be responsible for building and managing a customer reference program to support our go-to-market programs. You will work in collaboration with our Executive Leadership Team, our Customer Success Team, and our Product Marketing Team to launch customer advisory boards creating strong relationships and generating important feedback for our platform. You will manage customer communications delivering personalized, coordinated, and consistent communications across the customer journey.  You’re known for high attention to detail, an ability to develop and execute customer marketing strategies, targeting strategies, and content strategies using data and measurable results. You are collaborative and work well with a cross-functional team to create effective and targeted customer marketing strategies and programs at scale. 
What you will do:  • Develop, manage and optimize client’s touch points designed to increase engagement, build trust, expand product stack and reduce churn.   • Develop and manage loyalty programs, customer advocacy initiatives, and retention strategies. • Build and manage a cadence for client quarterly town halls, user groups, and advisory boards.  • Work with the Marketing, Product Marketing, Customer Success, and Support teams to develop customer communications, including newsletters, emails, webinars, and event content.   • Manage and scale Customer Reference Program, collaborating with sales, customer success and marketing to create a proactive pipeline of references. •