Sr Director, Business Analytics

Sr Director, Business Analytics

Role Overview

The Senior Director of Business Analytics is a strategic leader responsible for enabling the organization to deeply understand sales performance and to drive growth through data-driven decision making. This role owns sales planning and forecasting, product and promotional performance analysis, and a robust market test-and-learn capability to inform scalable commercial strategies.

This leader partners closely with Marketing, Finance, Operations, and Insights to translate data into actionable insights and ensure analytics directly influence business outcomes.

Key Responsibilities

Sales Performance Analytics

• Lead enterprise-wide analysis of sales performance across markets, channels, dayparts, and customer segments
• Develop analytics frameworks to diagnose drivers of growth, gaps, and variability across the system
• Deliver executive-ready insights that clearly articulate what is happening, why it is happening, and what actions to take

Sales Planning & Forecasting

• Own sales planning and forecasting processes, including annual, quarterly, monthly and rolling forecasts
• Build scalable forecasting models incorporating historical trends, seasonality, promotions, pricing, and external factors
• Partner with Finance to align sales forecasts with financial plans and enterprise targets

Product & Promotional Performance Analysis

• Lead analytics for product launches, menu changes, pricing initiatives, and promotional campaigns
• Measure incremental impact of promotions and marketing investments
• Provide fact-based recommendations to optimize product mix, promotional cadence, and value architecture

Market Test & Learn

• Establish and lead a disciplined market test-and-learn framework to evaluate new products, promotions, pricing, and operational initiatives
• Design and oversee market tests, pilots, and controlled experiments to isolate incremental impact
• Partner with Marketing, Operations, and Development to define test objectives, success metrics, and rollout criteria
• Translate test results into clear recommendations on scaling, iteration, or discontinuation
• Build organizational confidence in test-and-learn as a core decision-making capability

Analytics Platform & Capability Development

• Oversee development of dashboards, reporting tools, and self-service analytics to improve visibility and speed to insight
• Ensure consistency in metric definitions and performance measurement across the organization
• Advance analytics maturity through automation, standardization, and best-practice methodologies

Team Leadership & Talent Development

• Lead and develop a high-performing team of analytics professionals
• Set clear priorities, coach talent, and foster a culture of accountability and curiosity
• Partner with Data Science and Data Engineering teams to scale advanced analytics capabilities

Key Skills & Qualifications

• 10+ years of experience in business analytics, commercial analytics, FP&A, or strategy (QSR, retail, or CPG preferred)
• Strong expertise in sales analytics, forecasting, promotional effectiveness
• Proven experience designing and interpreting market tests and pilots
• Deep understanding of P&L drivers and unit economics
• Ability to influence senior leaders through clear, data-driven storytelling

What Success Looks Like

• Sales performance drivers are clearly understood and consistently acted upon
• Forecasts are accurate, trusted, and embedded in planning and decision-making
• Product and promotional strategies are informed by disciplined testing and ROI measurement
• Test-and-learn is a core capability that accelerates innovation and reduces risk
• Analytics is viewed as a strategic growth enabler, not a reporting function

Competitive Pay $207,723 to $290,812 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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