Marketing Director, U.S. Boat Shows

Company Description

There's no such thing as a typical Informa colleague…And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It’s what makes us who we are.

All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.

As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.

Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description

The Marketing Director is a highly organized, motivated individual with a passion for event marketing. This role is critical in leading and delivering successful marketing initiatives that generate brand awareness and drive revenue for our portfolio of flagship boat shows.

The ideal candidate excels at visual and written storytelling and has experience in cross-team collaboration, critical thinking, project management, strategic planning, and hands-on campaign execution and design.

ROLE ACCOUNTABILITY AND DUTIES:

• Lead the development and end-to-end execution of year-round marketing strategies for each show.
• Partner with key stakeholders, associations, and cross-functional teams to achieve business objectives.
• Train, coach, and develop marketing staff in the execution of the marketing plan.
• Develop email marketing campaigns to drive attendee registrations and sales prospects.
• Take ownership of show websites’ design, functionality, content updates, and SEO.
• Write creative, impactful, conversion-optimized marketing copy for email campaigns and websites.
• Oversee the creation of marketing materials from concept to delivery; project manages internal team resources and external agencies to deliver material within budget/timeline.
• Spearhead the development of exhibitor directories, event maps, mobile applications, and onsite signage.
• Ensure consistent use of established branding, value proposition messaging, imagery, and positioning across all marketing channels, graphics, communications, etc.
• Partner with PR agency to identify show initiatives, highlights, and debuts to increase press coverage.
• Develop performance dashboards using data/analytics from registration, show websites, surveys, email campaigns, and external agencies. 
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends, and understanding of business objectives.
• Work collaboratively with the fulfillment team to execute marketing-related sponsorships.

Qualifications

• Eight years of proven work experience within the marketing space
• Bachelor’s degree in Marketing or a related field
• An entrepreneurial spirit and desire to take on projects and run with them
• Strong written and verbal communication skills
• Experience creating website landing pages and email campaigns
• Goal-oriented, self-motivated, and adapts to changing situations and requirements
• Experience managing and motivating a team
• A keen eye for creating visually engaging emails, digital campaigns, and webpages
• Ability to analyze and interpret data and develop reports used to provide insight to key stakeholders
• Proficiency in HTML, email automation, and web creation platforms, experience with Eloqua and Adobe Experience Manager is a plus
• Proficiency in M.S. Office including Word, Excel, and PowerPoint
• Graphic design skills and proficiency in Adobe InDesign and Photoshop preferred
• Light travel throughout the year is required to provide onsite show support 

Additional Information

WE OFFER:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Generous PTO policy
• Work-life balance
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