SVP, Consumer Bank - Chief Marketing Officer

Job Description:

Role Summary/Purpose:  

The Consumer Banking CMO directs marketing and advertising strategies for all of the Bank’s deposit products. This role is responsible for the acquisition, balance growth, retention, customer experience, new product development, branding, platform enhancements and regulatory compliance across the growing and diversifying consumer banking landscape.  
   

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:  

• Drive marketing strategy for the Bank and interface with internal cross-functional teams and internal/external agencies to execute  

• Measure, evaluate and communicate results  - alter strategies appropriately based on insights   

• Build alignment for new initiatives and ideas  - including loyalty program enhancements, product expansion, balance building strategies and new acquisition channels/approaches  

• Partner with bank CEO to create and drive strategies regarding customer acquisition, segmentation, and retention 

• Drive digital enhancements including marketing website, proprietary Apply/Serving platform improvements and mobile app  

• Lead content strategy and creation across all channels 

• Partner with Growth COEs to craft strategy and deliver on SYF-wise cross-sell and marketplace strategies, including affiliate programs with retailers and retail offers to bank customers  

• Work closely with the Finance and Treasury teams to design and continuously update pricing strategy in response to the macroeconomic environment and competitive movements  

• Continue to drive and enhance the development of Synchrony Bank social presence direct-to-consumer content strategy  

• Perform other duties and/or special projects as assigned  

Qualifications/Requirements:  

• Bachelor's degree required, or in lieu of degree, 15 years of marketing experience in consumer financial services industry   

• 10+ years of experience in marketing consumer finance products across multiple customer channels  that includes: 

• experience leading experienced, diverse, dispersed and growth-oriented teams   

• Strong financial acumen -