Digital Advertising Strategist

Objectives & Responsibilities:

• Performs reach analysis and develops advertising recommendations and plan that aligns with business objectives, communicating with the go-to-market team to ensure a shared understanding of the advertising & promotion strategy and coordinating KPIs.

• Manages relationship with channel partners and external agencies, negotiating rates and placements, ensuring timely execution of media and staying abreast of media trends.

• Responsible for end-to-end implementation of activation plan - from strategy through execution. Perform quality control and campaign execution analysis of all executed campaigns to ensure accurate delivery of campaigns.

• Perform analysis of program-related performance analytics and other data sets to determine campaign delivery, performance trends, conversion rates, or other key success metrics to report/communicate regularly to ensure objectives are met.

• Defines channel strategy and experiments to enhance campaign effectiveness. Partners with digital team to inform and prioritize channel learnings.

• Partners with data and insights to help translate data and research into engagement opportunities and experimentation plans for optimization.

• Manage A&P budget, guaranteeing the efficient and accurate execution of advertising and promotional campaigns that align with objectives.

• Conduct regular audits and reconciliation of digital marketing campaigns to ensure accurate budget management and spend pacing.

• Advise and participate in the implementation of new technology and optimization of existing technology relative to marketing responsibilities, staying at the forefront of developments in marketing strategies.

What You Will bring:

• 8+ years of experience building B2B (ABM) demand generation and engagement programs that drive business outcomes; healthcare/revenue cycle/SaaS a plus.

• Strong analytical prowess, coupled with a data-centric approach to decision-making. Experience creating advertising/media plans that are tied to measurable results.

• Strong presentation and communication skills, being able to convey strategic paid media concepts and recommendations to marketing and non-marketing practitioner audiences.

• In-depth knowledge of using digital marketing and advertising platform software, including but not limited to Demandbase, Salesforce, Google Ad Network, LinkedIn & Facebook Advertising).

• Demonstrated history of budget and time management and the delivery of outcomes within budget constraints.

• Embraces an agile mindset. Ability to work collaboratively and drive consensus across marketing with a focus on delivering high-performing solutions.

• Brilliant interpersonal and communication skills with ability to synthesize complex campaigns into easy-to-understand campaign briefs and reports.

• Project management capabilities to manage and monitor multiple campaigns and channels concurrently.

Education:

• Bachelor’s degree in marketing, digital communications and/or relevant experience.

Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in ac­­­­­­­­­­­­­­cordance with Company policies. 

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Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.

Commitment to Diversity, Equity, Inclusion, and Belonging 
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Ze