Marketing Operations Manager

Description

We’re growing and looking to hire a Marketing Operations Manager, who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity. In this position, you will work closely with a high-performance sales and sales engineer team to help customers secure their most critical infrastructure.

About Claroty:   

Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access. Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.

Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60. 

Responsibilities

We are seeking an experienced Marketing Operations Manager to join the team here at Claroty. In this role you will act as a strategic partner to our team, owning the end to end campaign operations process and execution. You’ll be responsible for overseeing the automation processes within Hubspot, including campaign creation, nurturing, scoring and distribution. We’re looking for an expert in Hubspot who will help get us to the next level by building the technology, processes and best practices to help optimize campaign performance.

The role will report to Claroty’s Director of Marketing Operations & Technology and collaborate closely with stakeholders across the globe. Remote candidates are encouraged to apply.

As a Marketing Operations Manager, Your impact will be:

• Collaborate with the global marketing team as a Hubspot expert to plan, build and optimize programs.
• Monitor performance, develop insights, make recommendations and implement optimization across MQLs, SQLs, pipeline, content, channels and campaigns on a continuous basis.
• Oversee the integration and optimization of various systems and tools.
• Own email, landing page and list creation and execution. 
• Own email performance and deliverability monitoring and email best practice in accordance with applicable laws e.g. GDPR.
• Assist with webinar campaign creation.
• Provide insights to the team on campaigns and be a champion for making data-driven decisions.
• Establish and own the QA process including stakeholder review.
• Build reports and dashboards for management.
• Identify and document various scalable processes to enable the marketing team.

TECH STACK

• Hubspot
• Bizible (Marketo Measure)
• 6Sense
• Salesforce
• ZeroBounce
• Goldcast
• Hotjar
• SEMRush

Requirements

What do you need to succeed in this role?

• 5-7 years of experience in marketing operations, B2B preferred
• Hands-on experience experience with Hubspot and Salesforce required
• A holistic thinker and able to understand how various processes impact one another
• Exceptional project management, organizational, and communication skills
• Be a data-driven problem-solver
• Experience with reporting and analytics
• Ability to work independently and collaboratively with stakeholders to drive action
• Ability to identify key trends and translate findings to various teams

BONUS POINTS

• Experience with Bizible (Marketo Measure), 6Sense, and Goldcast a plus
• Experience with Monday.com or a similar project management tool is a plus 
• Experience working in a fast-paced, high-growth startup environment
• Experience working with global teams

Why Claroty? Our Culture and Benefits: 

• Claroty is a people first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment. We celebrate professional and personal successes, committed to fostering a diverse and inclusive space. 
• Stability, we demonstrate continued growth over the past few years, raised over 700M$ from top tier investors, we have top tier board members and our products are sold worldwide, over 1000 customers. 
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