Manager, Venmo Integrated Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

This role will be joining the Venmo Integrated Marketing team as an Integrated Marketing Manager, responsible for driving Venmo brand and customer growth. As a part of the team, you will work with cross-functional partners in brand strategy, market research, PMM, media, lifecycle marketing, and more, and bring key activations and programs to life throughout the year. You will be hyper focused on driving brand love, ensuring connectivity, consistency, quality, and impact for our highest priority business initiatives. You see the big picture and how it all fits together and know how to work with your cross-functional partners to get it done in tandem.

You will be responsible for bringing together the insights and strategy to develop coordinated storytelling campaigns and experimenting through new brand and audience initiatives leveraging the full marketing funnel and channels (owned, earned, paid) to tell the story of the Venmo brand and Venmo’s core value proposition, driving awareness, comprehension, and intent that inspires people to choose and use Venmo every day.

Job Description:

What the job involves: 

• Collaborate on and develop integrated marketing plans to fuel top and mid-to-lower-funnel brand love and customer growth 

• Bring new ideas to the table and execute across creative, media, channels and formats that can best tell our Venmo story (e.g., sponsorships, sponsored content, influencer partnerships, events, display, social, search, etc.).  

• Partner with our internal creative teams, agencies, and comms teams to ensure coordination and alignment across owned, earned, and paid channels to deliver on goals  

• Work with the product marketing team and stakeholders in brand to develop and execute cross-funnel campaigns for priority Venmo products 

• Be a stakeholder with creative agencies and internal brand team from briefing, providing strong creative guidance and influencing stakeholder buy-in on concepts, and manage production in tandem with production and creative teams