Director - Digital Guest Experience Analytics

Working as a senior leader within the Data & Analytics function, the Director of Digital Guest Experience Analytics will interact directly with Commercial and Brand leadership to for all things related to maximizing the value of our owned digital and loyalty channels. This person will be responsible for partnering with the digital guest experience brand leaders to serve as the strategic sherpa to help understand and scale a collective ~$10B digital business – with interesting problems ranging from reducing loyalty churn to driving higher digital conversion rates. Additionally, this role will partner with other cross-functional teams to further develop capabilities, deliver actionable and integrated analytics, and help our brands understand the digital restaurant consumer better than any other competitors. This person will direct and support the Digital Guest Experience Analytics teams for all our brands and manage multiple large-scale analytics engagements (e.g., CDP, identity, loyalty, etc.).

This position sits within our Atlanta Support Center with an expectation to be onsite 80% of the time

 

Responsibilities

• Interface with key brand leaders (VP/CMO) and Digital Guest Experience leaders to develop learning roadmaps, analytics reporting and drive organizational priorities
• Determine the optimal methodologies around measurement of owned channel and digital performance
• Coordinate analytical and technical roadmaps in concert with product and engineering to evaluate and scale technology investments (Martech/MadTech/CDP/OMS/LMS)
• Identify and provide actionable insights on consumer behavior and interactions within our brands to understand the performance of specific promotional and product initiatives
• Develop streamlined reporting capabilities across the portfolio to help unlock cross-brand learnings and best practices across measurements and customer behavior
• Lead, develop and strengthen the functional teams to ensure exceptional support to their respective brands and stakeholders
• Foresight around data ingestion and enablement around net new data sources (digital data, CDP, new OMS/LMS partners)

Education and Work Experience        

• Minimum: 10+ years of experience in marketing analytics, customer marketing and/or digital analytics
• Minimum: 4 yrs degree in Analytics, Statistics, or Computer Science
• Preferred: MBA or Master’s Degree in analytics or related discipline

Knowledge, Skills, and Abilities

• Significant experience designing and leading both digital and loyalty measurement strategies with expertise in statistical techniques and methodologies
• A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining)
• Strong skillset in SQL, Excel, and PowerPoint along with familiarity with Python and Databricks
• Ability to synthesize and translate analytics into strong actionable insights in order to address business challenges
• Proven collaboration, strategic thinking, leadership and influencing skills
• Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action
• Experience managing people, measurement methodologies, and digital platforms
• Strong analytical, project and time management skills
• Ability to travel up to 10% of the time

 

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.