Director, Omnichannel Marketing

We Are Teva

We’re Teva, a leading innovative biopharmaceutical company, enabled by a world-class generics business. Whether it’s innovating in the fields of neuroscience and immunology or delivering high-quality medicine worldwide, we’re dedicated to addressing patients’ needs now and in the future. Here, you will be part of a high-performing, inclusive culture that values fresh thinking and collaboration. You'll have the room to grow, the flexibility to balance life with work, and the opportunity to better health worldwide, together.

Founded in 1992, Anda Inc. is an independent, wholly owned subsidiary of Teva Pharmaceutical Industries Ltd. As the 4th largest pharmaceutical wholesaler, we play an important role in the healthcare supply chain by providing distribution services across a broad portfolio of products throughout the United States, Puerto Rico, and the U.S. Virgin Islands.

At Anda, you will be part of a collaborative, high performing team focused on supporting our customers and the patients they serve. We value fresh thinking, shared accountability, and a commitment to doing what’s right for our customers and communities. Here, you will have the opportunity to grow your career, contribute to meaningful work, and be part of an inclusive culture where collaboration and purpose come together in support of better health.

Our Team, Your Impact

Anda Inc. is seeking an innovative and strategic marketing leader to accelerate our digital transformation and drive sales growth across omnichannel platforms. This role offers a unique opportunity to shape integrated marketing strategies and lead a high-impact team focused on ecommerce, digital campaigns, and customer engagement in the pharmaceutical wholesale space.
This position leads a team of marketers responsible for planning, developing, and optimizing integrated marketing plans that drive pharmacy and physician sales through various channels. The position also manages external partners to promote pharmaceutical product sales through digital and ecommerce platforms, while developing omnichannel capabilities to drive data-driven recommendations that achieve sales and margin targets.

How You’ll Spend Your Day

All areas below are essential to being successful in this position with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments. 

•    Omnichannel Marketing Strategy & Execution
Develop and lead comprehensive omnichannel marketing strategies that drive B2B sales across digital and traditional channels. Ensure seamless integration of messaging, campaigns, user experiences, and analytics across email, text, websites, mobile app, paid media, and print assets.

•    Ecommerce Sales Growth
Own strategy and execution for driving sales through the company’s ecommerce websites and mobile app. Leverage data and customer insights to optimize content zones, promotions, and user experience to convert and retain pharmacy and physician customers.

•    Website UX/UI Optimization
Collaborate with digital and product teams to oversee website structure, messaging, functionality, and user interface design. Ensure an intuitive, accessible (including WCAG compliance), and conversion-focused digital experience for all customer segments.

•    Paid Media & Advertising
Oversee digital advertising strategy including programmatic, display, retargeting, and paid search. Ensure campaigns align with brand and sales goals while maximizing return on ad spend (ROAS).

•    Salesforce Marketing Cloud Campaigns
Lead the planning, execution, optimization, and prioritization of automated and segmented marketing journeys through Salesforce Marketing Cloud, ensuring the right message reaches the right customer at the right time across channels (email, SMS, push). Develop and manage lifecycle marketing strategies through CRM, including onboarding, reactivation, retention, upsell, and loyalty programs.

•    Segmentation and Targeting
Identify and actualize distinct customer groups based on behavioral patterns, such as search behavior, purchasing patterns, engagement and frequency levels, and decision-making drivers, enabling targeted strategies that enhance personalization and drive more profitable sales.

•    Category Management Support
Partner closely with Customer Strategy and Product Management to translate product strategy into customer-facing digital merchandising, content, and promotional opportunities that drive profitable product sales and growth. Lead customer journey mapping initiatives to identify key moments and friction points across channels.

•    Marketing Analytics & Reporting
Establish and track KPIs across all digital channels and campaigns, then provide actionable insights to optimize strategy, improve ROI, and inform exe