International Marketing Manager, Omni-Channel, Eyecare

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The OCM Manager will assume responsibility for the development & implementation of an omni-channel strategy for Eye Care within the International Marketing & Commercial Operations (IMCO) Team. This role is an exciting opportunity to join the Eye Care team which sits within the larger Specialty Care division at AbbVie, a growth pillar for the Organisation, and this role provides a unique and important opportunity to make an impact.

Optimisation and impact of existing channels for International Eye Care markets (oUS) will be essential while supporting capabilities to expand channel engagement with our key ophthalmology stakeholders. Progressing our channel & content optimisation will need to be driven through engagement and collaboration with IMCO Brand Leads, Cross-Functional partners as well as Area and Affiliate colleagues. All aspects require team work as well as day-to-day autonomy. This is an essential role within the IMCO Eye Care Business Unit.

The role will report to the Associate Director: Eye Care Portfolio Lead and be based at our US Chicago office.

Key responsibilities

• Develop & deliver the implementation of the International omnichannel strategy for Eye Care, including a data driven focus demonstrating measures of success of the omni-channel experience for our customers
• Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders
• Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases, customer insights, and key messaging strategy with a cro