Strategic Marketing & Communications Supervisor - Communications (USU)

ABOUT THE UNIVERSITY STUDENT UNION

The University Student Union, as the heart of campus, uplifts and empowers students to achieve educational, personal and professional goals by providing leadership development, meaningful employment, and innovative programs, services and facilities. We promote equity, inclusion and well-being, while encouraging social justice advocacy to help Matadors feel heard, respected and connected to CSUN. Our facilities include a University Student Union and a 138,000 square foot Student Recreation Center (SRC). The SRC is a facility for exercise and leisure activity that promotes lifelong health and wellness.

ABOUT THE UNIVERSITY

One of the largest universities in the country, California State University, Northridge (CSUN) is an urban, comprehensive university that delivers award-winning undergraduate and graduate programs to nearly 40,000 students annually and counts more than 330,000 alumni who elevate Southern California and beyond. Since its founding in 1958, CSUN has made a significant and long-term economic impact on California, generating nearly $1.9 billion in economic impact and more than 11,700 jobs each year. The LAEDC recognized CSUN as its 2015 Eddy Award winner for its positive economic impact. Serving more students on Pell Grants than any other institution in California, CSUN is also a social elevator and one of the most diverse universities in the country. CSUN ranks 13th in awarding bachelor’s degrees to underrepresented minority students and seventh in bachelor’s degrees to Latino students, serves the 13th largest Jewish student population, and enrolls the largest number of students who are Deaf and hard-of-hearing of any U.S. state university. The journal Nature recently named CSUN a Rising Star for scientific research, and the NSF ranks CSUN in the top five nationally among similar institutions for graduates who go on to earn doctorates in the sciences. CSUN is where individuals rise. And through them, so does Greater Los Angeles and beyond.

POSITION SUMMARY:

Under the guidance of the Manager, Strategic Marketing and Communications, the Strategic Marketing and Communications Supervisor — Communications is responsible for assisting with copywriting/reporting and the development and distribution of public relations materials to support a comprehensive marketing and promotions program for the University Student Union and its programs and services.

ESSENTIAL DUTIES:

• Assist with copywriting and copyediting for a wide variety of marketing and promotional materials including but not limited to posters, fliers, brochures, advertisements (print and online/mobile), emails, annual reports, and other communications as necessary;
• Assist with reporting, writing and editing editorial/news features, telling the University Student Union Story through various mediums, including print, social media and websites;
• Assist with developing and distributing public relations materials;
• Establish and track annual outcomes and goals, keeping longitudinal records to spot trends and effective strategies;
• Make data-driven recommendations to the manager;
• Maintain professional relationships across the University Student Union and with on-campus entities such as the Daily Sundial, CSUN Today and other Student Affairs/CSUN departments
• Assist with training and supervising the work of part-time student assistant employees, including monitoring performance; generating performance evaluations; and administering disciplinary action as needed;
• Assist with providing leadership, development, and direction for a team of student assistant employees in writing, reporting and public relations;
• Assist with strategizing, developing, producing, distributing and analyzing a wide variety of marketing and promotional materials based on research and best practices both within and outside of the higher education industry;
• Perform other related duties as assigned.

QUALIFICATIONS:

Education:
Equivalent to graduation from a four-year college or university with a bachelor’s degree in an applicable field. Specialized experience during which the applicant has acquired and successfully applied the knowledge and abilities shown below may be substituted for the required education on a year‑for‑year basis.

Experience
Professional full-time experience is not required for consideration.

Special Requirements:
Not applicable.

Preferred Qualifications:
-One year of professional experience in a related field working with communications.

-Supervisory experience in a related field.

Knowledge, Abilities and/or Skills: