Director of Marketing

Salaried Position: 90k-135k based on experience

Food Lovers Unite! 

Busch’s is HIRING and we want you!  Love food, fun, and fabulous people? Join our family-owned Michigan team and cook up a career full of flavor!

What’s in store?

• Flexible schedules
• Employee discounts
• 401K with company match
• Tuition reimbursement
• Daily Pay available

Ready to spice up your job and grow with us? Apply now and let’s create the perfect pear together! 

 

Accountabilities:

·         The goes is to use demographic data trends to enhance marketing programs to improve our guest loyalty, attract new guests and maximize revenues in order to thrive against competitors.

·         Drive the development of a comprehensive brand strategy and measure the effectiveness of our brand message and whether the strategy is being communicated effectively both internally and externally. 

·         Manage integrated relevant guest communication programs with a consistent look and feel, including both print and electronic media.

·         Develop and execute a strategy to measure the results of all marketing programs.

·         Develop and manage marketing and advertising budgets.

·         Handle all public relations including being the spokesperson for the company.

·         Assist in ongoing consumer research and market research program to collect and utilize ‘Voice of the Customer’ data to drive the development of a comprehensive brand strategy.

·         Manage the execution of the integrated marketing communication plan to support company’s Strategic Plan by targeted segment for existing and potential guests.

·         Leverage consumer research, demographic data and trends to enhance marketing programs to improve guest loyalty, attract new guests and increase company sales.

·         Develop and manage promotional activity including store grand openings/re-openings, in-store events, off-site events, vendor-supported programs and sweepstakes.

·         Manage redesign of the website to improve ease of use, guest engagement, content delivery and relevance to targeted segments. Manage external and internal resources to ensure successful design, development and implementation.

·         Support the development and execution of internal and external programs as needed.

·         Monitor competitors and industry leaders to enhance existing programs and test new ideas.

·         Maintain professional and technical knowledge by completing educational opportunities, reviewing professional publications, benchmarking state of the art practices and networking.

·         Provide solid leadership and guidance to direct reports.

·         Contribute to organizational effectiveness by offering information, suggestions and recommendations.

·         Execute with operational integrity by anticipating problems, taking preventative measures, and adapting to changes that improve our operations or guest experience.

·         Consistently follow Busch’s policies and procedures.

·         Share our passion for our products by being familiar with our products and services and actively seeking and sharing that information. 

 

 

Education, Experience & Skills:

·         Bachelor degree in business, marketing or related field required.

·         5+ years’ marketing experience.

·         Event planning and management experience.

·         Public relations experience a plus.

·         Exceptional project management, communication and reporting skills.

·         Proficient in proofreading with strong attention to detail.

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