Digital Content Strategy Lead

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Content Strategy Lead is responsible for shaping voice, tone, and digital content standards, and drives impact across Taco Bell through brand consistency, collaborative execution, and content that fuels our customers’ cravings. You’ll partner closely with cross-functional teams to create content that’s clear, consistent, crave-able, and aligned with our brand. The Content Strategy Lead is part of the Digital Product Design team and will report to the Director of Digital Product Design. 

The Day-to-Day:

• Define, implement and scale a consistent brand voice and tone across all digital platforms, ensuring alignment with the broader marketing and creative strategy. 
• Collaborate closely with product designers, UX researchers, product managers, marketing teams, and creative teams to create content that enhances the user experience while maintaining brand identity. 
• Lead the creation of content guidelines and documentation to ensure consistency in digital experiences across web, mobile, and app interfaces and track and analyze performance of content to measure effectiveness and identify areas for optimization. 
• Craft clear, engaging, and accessible UX copy, including UI text, microcopy, error messages, notifications, and onboarding flows. 
• Work with researchers and designers to develop content-informed user journeys, ensure seamless storytelling throughout the customer experience, and test performance of generated copy. 
• Optimize content for clarity, usability, and conversion, based on quantitative insights, A/B testing, and user feedback. 
• Employ a measurement and evaluation strategy defining and leveraging standards to analyze and evaluate performance of current content and identify areas and opportunities for improvement. 

Is This You?

• 5+ years of experience in UX writing, content strategy, or a related field, with a strong background in marketing, brand strategy, and digital content creation. 
• Strong portfolio showcasing experience in UX writing, content strategy, and cross-functional collaboration. 
• Deep understanding of brand strategy, voice, and tone, with the ability to translate brand messaging into digital experiences. 
• Proficiency with design tools such as Figma as well as content management systems. 
• Ability to analyze content performance and iterate based on data, A/B testing, and UX research. 
• Bachel