Business Product Management, Director – Automotive CRM

About Tekion:

Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.

Job Summary

We are seeking a highly strategic and customer-focused Lead/Director of Business Product Management to define, lead, and execute the vision and roadmap for our Automotive CRM platform. In this role, you will act as the voice of our customers dealers and end users translating their needs into product strategies that deliver measurable business value. This leader will work cross-functionally across product management teams, engineering, marketing, and partner teams to set direction, prioritize initiatives, and ensure the successful delivery of innovative solutions that transform the automotive customer relationship experience.

Roles & Responsibilities

Strategic Leadership

• Partner to create a long-term product vision and strategy for the Automotive CRM portfolio.
• Develop and communicate a clear product roadmap aligned with company objectives and customer needs.
• Identify emerging trends in automotive retail, digital transformation, and CRM best practices to shape strategic initiatives.
  Customer & Partner Advocacy
• Serve as the voice of the customer, ensuring dealer and partner feedback drives product priorities.
• Build strong relationships with dealers and industry stakeholders to understand pain points, opportunities, and market shifts.
• Translate customer insights into actionable product requirements.

Product Execution

• Lead discovery, business case development, and prioritization of new product initiatives.
• Collaborate with engineering, product architects, and data teams to deliver innovative and scalable CRM capabilities.
• Define success metrics, monitor performance, and iterate to continuously improve product adoption
  and impact.

Cross-Functional Collaboration

• Partner with sales, product marketing, and customer success to support go-to-market strategies and drive adoption.
• Work closely with internal stakeholders to balance customer needs with technical feasibility and business impact.
• Influence executive stakeholders through data-driven recommendations.
• Foster a culture of innovation, customer obsession, and accountability.

Qualifications & Educational Requirements

• 8+ years of experience in product management, with at least 3+ years in a leadership role (experience in CRM and the automotive industry required).
• Proven track record of defining and delivering successful SaaS or CRM product strategies.
• Deep understanding of automotive retail, dealer operations, and OEM ecosystems.
• Strong analytical, problem-solving, and business case development skills.
• Exceptional communication and storytelling abilities, with experience presenting and aligning with senior executives and external partners.
• Ability to thrive in a fast-paced, evolving environment with multiple priorities.
• Hands-on expertise in building and applying LLM-driven capabilities to optimize CRM systems and marketing workflows.
• Extensive experience optimizing CRM workflows and integrating marketing operations to drive campaign performance and customer engagement.

Sponsorship

Please note that visa sponsorship is not available for this position. 

Perks and Benefits

Competitive compensation and generous stock options   
100% employer-paid top-of-the-line medical, dental, and vision coverage  
Great benefits including unlimited PTO, parental leave, and free snacks and beverages  
The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies   
Be part of an early-stage, hyper-growth start-up with the opportunity to grow and prosper    
Work on the latest and coolest technologies – ever