Marketing Campaigns Lead

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Campaigns team is building a best in class integrated marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will be a data-driven B2B marketer who infuses the voice of the customer into creative marketing campaigns and regular digital webinar programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing campaigns and ongoing programs that drive direct-response goals. The Campaigns team is just getting started and we’re excited for you to help shape where we’re going.  

You will:

• Build and manage full-funnel marketing campaigns ongoing drumbeat programs across webinars, YouTube, and short-form channels – from end-to-end including ideation, execution, launch, and reporting results that speak to the soul of mental health providers 
• Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience 
• Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with 
• Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)
• Get to know our audience at a deep level – their world, challenges, day-to-day experience – and use that knowledge to help shape our campaigns strategy
• Dive into the numbers to plan how our campaigns will help us achieve our goals and close the loop if they actually did – and what we can learn for next time
• Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience 

You’d be a great fit for this role if:

• You have 4-6+ years of experience building and scaling multi-channel lead generation marketing campaigns
• You are highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter 
• You’ve built campaigns and ongoing marketing programs that include webinars/digital events 
• Built regular content for YouTube and other social platforms 
• You’ve partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads
• You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
• You have experience at high-growth tech or media companies in a B2B role (preferred)

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
• Group A: $135,000
• Group B: $121,500
• Group C: $108,000
• Examples of cities located in each Compensation Grouping:
• Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
• Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
• Group C = All remaining cities 

• Benefits offered include:
• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Ho