Marketing Analyst, PLG & Self-Serve Analytics

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

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See yourself at Twilio

Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics.

About the job

This position is needed to be part of a highly visible Marketing Analytics team serving as the dedicated analytics partner for Twilio's self-serve and PLG motion, reporting into the MSA&I function (Marketing Strategy, Analytics and Innovation). You will serve as the connective tissue between GTM engineers and business teams, ensuring business goals are translated into scalable technical programs. You will own the end-to-end process of designing and iterating on high-impact sales programs and growth experiments, working with great minds across Marketing, Product, Sales, and Finance.

Responsibilities

In this role, you’ll:

• Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions
• Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL.  Collaborate with Marketing Data Engineering to take tests from pilot to production. Ensure every technical pilot/ prod development has marketing impact and is measurable and scalable
• Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases
• Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks
• Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives.
• Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• Proven Technical Ability: Fluency in SQL and Python is essential.
• PLG/Self-Serve Experience: Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment
• AI/LLM Fluency: Ability to work with different Large Language Models (LLMs) to develop innovative business solutions.
• Analytical Mindset: Experience leveraging data to uncover insights and influence business strategy.
• Strategic Thinker: A passion for "picking up the trash", identifying problems and fixing them proactively instead of waiting for instructions.
• Education: Bachelor's degree in a quantitative or business field, or equivalent practical experience.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way