Jeep Brand Marketing

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.  

Key Responsibilities: 

Go-to-Market Leadership 

• Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers. 
• Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness. 
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates. 

 

Incentive Direction & Analysis 

• Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels. 
• Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging. 
• Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups. 

 

Marketing Collaboration & Execution 

• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines. 
• Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life. 
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities. 

 

Key Deliverables: 

• Monthly Go-to-Market Deck 
• Cross team collaboration with Brand Managers related to incentive direction and comms 
• Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator 
• Purchase Order Reviews 

 

Cross-Functional Partners Engagement:  

• Drive Days/Training  
• Advertising 
• PR 
• Experiential  
• Auto Shows  
• BC/Field Staff 
• Global Team 
• Agency Partners 

Qualifications

Basic Requirements: 

• Bachelor’s Degree in Business Administration, Marketing, or related field 
• Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
• Proven track record of leading c