Context Director, Media

<h3><strong>Who We Are</strong></h3> <p>We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.&nbsp;</p> <p>We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!</p> <p>We are looking for a Context Director to join Translation.</p> <p><em>This role is based in Brooklyn, New York with four days in-office and one day remote.</em></p> <h3><strong><br><span style="font-size: 12pt;">What You'll Do</span></strong></h3> <ul> <li>Lead integrated communications and cultural strategy across all McDonald’s AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems</li> <li>Own annual and campaign-level StratPack deliverables (Fan Truth Tour, Pulse Reports, Competitive Reviews, Planning Sessions), ensuring outputs directly inform media, creative, and investment decisions</li> <li>Direct media strategy inputs in partnership with MIAT and Publicis teams, shaping channel mix, audience strategy, well-rationalized media partner recommendations, custom partnership evaluation, and Investment Briefing recommendations</li> <li>Lead Custom Partnerships strategy and oversight, from RFI/RFP development through execution, ensuring cultural credibility and measurable business impact</li> <li>Pressure-test creative concepts, talent casting, and campaign rollouts through a culturally fluent lens rooted in African-American consumer insight</li> <li>Provide ongoing audience intelligence and marketplace POV to inform Always-On brand stewardship and long-term planning</li> <li>Maintain senior-level client relationships, influencing cross-agency alignment and strengthening Translation’s credibility as a media-fluent strategic partner</li> <li>Oversee Context resourcing, workflow rigor, and mentorship of planners supporting the McDonald’s business</li> </ul> <h3><span style="font-size: 12pt;"><strong>Knowledge, Skills and Abilities</strong></span></h3> <ul> <li>Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships</li> <li>Strong command of audience strategy, channel role definition, and reach/frequency implications</li> <li>Ability to translate cultural research and data into cle