Senior Context Director

<h3><strong>Who We Are</strong></h3> <p>We are an award-winning independent creative solutions company that helps ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.</p> <p>We are an entrepreneurial business — not a traditional "ad agency." That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We're unapologetically ambitious.</p> <h4>We are looking for a <strong>Senior Context Director</strong> to lead integrated cultural communications strategy across a portfolio of high-impact brands.</h4> <p><em>This role is based in <strong>Brooklyn, New York</strong> with four days in-office and one day remote.</em></p> <p><strong><span style="font-size: 12pt;">What You'll Do</span></strong></p> <p><strong>Integrated Strategy &amp; Communications Planning</strong></p> <ul> <li>Lead the development of integrated communications strategies across paid, owned, earned, and experiential channels</li> <li>Translate business objectives into full-funnel channel architecture, go-to-market plans, and campaign systems</li> <li>Own the narrative structure and strategic flow of key deliverables, ensuring clarity, cohesion, and persuasiveness</li> </ul> <p><strong>Cultural Intelligence &amp; Audience Strategy</strong></p> <ul> <li>Provide ongoing cultural intelligence, audience insight, and marketplace POV to inform campaign and brand strategy</li> <li>Develop and apply audience-first frameworks that reflect the nuances of African American consumer dynamics and broader cultural segments</li> <li>Ensure all work is grounded in credible insight and aligned to real consumer behaviors and tensions</li> </ul> <p><strong>Media Strategy &amp; Partner Integration</strong></p> <ul> <li>Direct strategic inputs into media planning, including channel mix, audience strategy, and partner evaluation</li> <li>Guide development of custom partnerships, from RFI/RFP through execution, ensuring cultural relevance and business impact</li> <li>Collaborate closely with internal and external media teams to align strategy, execution, and performance expectations</li> <li>Contribute to Investment Briefings and campaign planning workstreams with clear, data-informed recommendations</li> </ul> <p><strong>Creative Development &amp; World-Building</strong></p> <ul> <li>Pressure-test creative concepts through a culturally fluent