Business Systems Analyst

Overview

THE ROLE

 

At Great Dane, we rely on makers and we’re calling on them to join our expanding team, the time has never been better to Embrace Your Great and work in an environment with the highest safety standards in the industry.  

                                                                                                     

The Position: The Senior Business Systems Analyst for Sales & Marketing will bring together people, processes, and technology to strengthen how our Sales and Marketing teams operate. This role will dig into complex problems, understand how work truly flows across departments, and shape solutions that make everyday tasks easier and more effective. The Senior Business Systems Analyst will work closely with leaders and end users to improve how the organization uses our CRM and marketing technology stack, guide teams through process changes, and ensure our data and systems support smarter, faster decision-making. The role combines business analysis, system stewardship, and hands-on problem solving, with a strong emphasis on collaboration and thoughtful delivery. Senior analysts play a key role in shaping how teams work, how decisions are made, and how customers experience your brand. This roles combines business understanding, system knowledge, and genuine care for helping people succeed that will influence how the company scales and thrives. 

Responsibilities

WHAT YOU’LL DO

• Business Analysis, Process Design & Agile Delivery
  • Lead discovery sessions with Sales, Marketing, and Operations to understand how people work today and where improvements can make the biggest impact. 
  • Document current processes, map out future workflows, identify gaps, and define practical, achievable solutions. 
  • Translate business needs into clear requirements, whether for system updates, new automations, reporting needs, or process redesign. 
  • Guide teams through Agile ways of working—helping refine user stories, prioritize backlogs, define acceptance criteria, and support iterative delivery. 
  • Facilitate workshops, sprint reviews, and working sessions that bring cross-functional groups together to align on expectations and outcomes. 
  • Act as a mentor to junior analysts and team members on analysis techniques, stakeholder engagement, and Agile practices. 
• System Ownership & Platform Leadership
  • Oversee configuration and ongoing care of CRM, CPQ and marketing platforms (Salesforce, HubSpot, Marketo, etc.), ensuring they run smoothly and evolve with business needs. 
  • Manage workflows, validation rules, user roles, automations, and day-to-day system changes. 
  • Maintain a clear view of how tools are used across teams and ensure processes remain consistent, scalable, and well-documented. 
  • Partner with internal teams to evaluate new features, prepare release plans, and introduce enhancements with minimal disruption. 
• Data Quality, Governance & Stewardship
  • Lead efforts to strengthen data accuracy, reduce duplicates, improve completeness, and maintain a consistent structure across systems. 
  • Understand how information moves between CRM, marketing automation tools, ERP, CPQ, and business intelligence systems—and help shape improvements to those data flows. 
  • Establish and maintain data standards that support reliable reporting and downstream processes. 
  • Work closely with data and integration teams to ensure new fields, models, and datasets are thoughtfully designed. 
• Reporting, Metrics & Insight Generation
  • Build accessible and meaningful dashboards in tools like Power BI, or CRM analytics. 
  • Help leaders understand what’s driving performance across the lead, opportunity, pipeline, and customer lifecycle stages. 
  • Evaluate marketing campaigns and channels to identify conversion patterns, engagement trends, and areas for stronger ROI. 
  • Present data in a way that resonates with non-technical audiences, using storytelling and context—not just charts. 
• Integration Support & Solution Design
  • Work with IT and integration specialists to improve how data moves between systems and troubleshoot issues when something breaks or doesn’t look right.
  • Participate in architecture discussions, offering a business-first perspective that ensures technology decisions match operational realities. 
  • Contribute to testing and validation of new integrations, enhancements, and cross-system functionality. 
• Change Management & Cross-Team Collaboration
  • Support teams through changes by providing clear communication, guidance, and training. 
  • Build strong relationships with end users, understanding