Senior Manager, Creative Strategy

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This job enhances operational efficiency, assesses M&A prospects, and manages integrations. It involves negotiating partnerships and presenting business insights to executives, directing growth-focused projects, and creating economic models. It leads Strategic Planning analysts and managers, while conducting performance evaluations to bolster development and accountability.

Job Description

Why this role exists 

Xfinity Creative is scaling origination within our in-house agency to deliver culturally relevant, strategically sound work aligned to brand and business priorities. 

The Sr. Manager, Creative Strategy role sits in our Entertainment pod, with a focus on sports, entertainment, and partnership-led marketing. You are responsible for turning partnership marketing needs, from our sports partnerships (teams, leagues, and talent) and NBCU collaborations, into inspiring, insight-led creative strategy that makes our brand more salient and relevant to fan audiences.  

This requires deep fluency in sports and fandom ecosystems: understanding how fans engage, what drives cultural relevance, and how partnerships can be activated in ways that feel authentic and ownable to the brand. We are looking for a strategist who combines strong fundamentals with curiosity for new approaches, comfortable experimenting with emerging tools, AI-assisted thinking, and evolving marketing practices to develop fresher, more effective strategic springboards & work. 

Set the creative strategy for partnerships campaigns 

• Translate sports, entertainment, and partnership opportunities into inspiring creative springboards with a clear problem, insight and brief line. 
• Apply a deep understanding of fandom, cultural behavior, and partnership ecosystems to briefs and development, to unlock opportunities to show up authentically.  
• Produce beautifully crafted, persuasive decks that make strategy simple, compelling, and usable. 
• Present with clarity and confidence to senior stakeholders (VP/SVP) 

Lead early creative development (ideas, not scripts) 

• Partner with creative teams in early development to shape & nurture ideas. 
• Collaborate with Comms Strategy to ensure partnership ideas scale across touchpoints. 
• Guide decision-making through by providing clear a strategic POV + framing for the work. 

Infuse intelligence and protect the brand 

• Own the learning loop, use effectiveness signals to refine work in-market and feed insights into future briefs so quality compounds. 
• Ensure all briefs are grounded in real human understanding and category context. 

What good looks like 

• Creative briefs provide clear, actionable direction and unlock strong campaign ideas.  
• Campaign ideas that feel culturally fluent, fresh, and anchored in Imagine That. 
• Campaigns that come to life in authentic ways for sports fandoms, in both traditional and non-traditional ways. 
• Recognition in creative effectiveness awards. 

Ideal background 

• 7 to 10 years in creative or brand strategy within agency or in-house environments. 
• Experience in sports, entertainment, or partnership advertising. 
• Strong understanding of fandom and cultural activation. 
• Strong writing, deck craft, and presentation skills. 
• Collaborative and comfortable in fast-moving environments. 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
<