Senior Product Manager - Entertainment Ads (Mandarin Speaker)

About the team

TikTok's Global Monetization Product team is responsible for developing cutting-edge advertising solutions that drive revenue and deliver value for our business partners. Within this organization, the Entertainment team specifically focuses on building tailored ad solutions for entertainment clients (e.g., Film Studios, Streaming Platforms, Ticketing services). We aim to seamlessly connect our massive user base with their favorite entertainment content and events, achieving exceptional Return on Ad Spend (ROAS) for our clients.



Responsibilities:

1. Drive overall advertising performance for international products, with a focus on improving the ads delivery experience for clients in the Entertainment vertical, and contribute to achieving the industry’s revenue goals.

2. Develop a strong customer-centric perspective and deep understanding of the business models and core needs of Entertainment advertisers; continuously optimize campaign strategies and deepen optimization objectives to improve advertisers’ return on investment.

3. Analyze the campaign logic and operating models of performance advertisers in vertical industries, and design tailored ad format solutions based on the characteristics of the Entertainment industry, improving both advertiser experience and platform monetization efficiency.

4. Own the product lifecycle end to end, and partner with global cross-functional teams to drive execution across product planning, development, launch, go-to-market, and post-launch iteration, delivering integrated product solutions.