Senior Manager, Channel Marketing Paid Media

Job Description:

Interested in helping a team of strategic marketers drive business outcomes with paid media?  We are looking for a Senior Manager to lead planning across paid channels (social, digital ads & local events), oversee the management of in-market activations, and partner with measurement teams to analyze impact.  This role will support the Cash Solutions Marketing Team, specifically 529 & Health Savings Accounts.   

 

The Expertise We’re Looking For 

• 5+ years of marketing experience with a focus on paid media. 

• Ability to interpret a marketing brief into a paid channel strategy, advising external media & event agencies on key deliverables. 

• You maintain a current POV on evolving media landscape, emerging technologies, consumer trends and channel/platform best practices. 

• Experience with programmatic buying, data personalization, social platforms & local event activation.   

• You have fluency in measurement solutions, including multi-touch attribution.   

• Knowledge of Financial Service Industry and our Products and Services a plus 
    

The Value You Deliver 

• Lead all aspects of paid channel recommendations, including approving buys, guiding media optimizations & supporting local event coordination.    

• Represent paid media channel efforts within your business marketing team. 

• Collaborate with Communications Strategy to ensure creative and message are fit for the channels in which it is delivered & meets the objective of the brief and offers a frictionless path for the customer. 

• Ability to analyze media and creative performance, develop a narrative around, and draw actional insights to further optimize and test 

• Manage Fidelity’s external media & events agency across integrated planning, activation and analytics teams 

• Package summarization of media plan and performance highlights for executive presentations 

• Stewardship of brand guidelines and brand safety 
    

How Your Work Impacts the Organization  

The Marketing Domain is the internal marketing organization of Fidelity Investments and is led by the firm’s Head of Marketing & Social Platforms. Channel Marketing, Paid Media operates within the Marketing Domain and this team serves as an enterprise capability supporting all divisions of Fidelity, including but not limited to Fidelity Wealth (Retail), Fidelity Brokerage (Retail), Workplace Investing, Fidelity Institutional, Asset Management, Fidelity Healthcare Group.   

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a