Content Marketing Manager

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes. 

About the role

As a Content Marketing Manager reporting to the Global Director of Content Marketing, you will be an integral member of the Global Content team, managing the overall strategy and execution of the entire content journey for our eCommerce brands. 

This position is hybrid (3 days per week in office) and is located in Austin, Texas. 

About the team

We are on a mission to revitalize the eCommerce industry’s ability to make fast decisions regarding their shipping software provider based on our customer-centric content programs.

What will you be doing?

Develop, Own, and Manage Award-Winning Content Programs 

• Design and execute strategic content marketing assets across all vehicles including ebooks, user stories, videos, infographics, guides, blogs, research reports, webinars and more.
• Create comprehensive quarterly content calendars that strategically integrate the various cross-functional needs.
• Pitch highly creative content ideas to separate Auctane’s brands from the crowd 
• Oversee all content production, working closely with internal creative teams as well as the occasional agency relationship.
• Prioritize deadlines and content production efficiency for a consistent distribution of content across all channels.
• Edit and proofread all content for brand voice/tone direction, language, and overall user experience optimizations.

Foster Integral Relationships Across Leaders in the Business 

• Collaborate with cross-functional teams including product marketing, creative, customer lifecycle marketing, and partner marketing to ensure a cohesive and integrated approach to content.
• Coordinate with regional marketing leaders  to localize and adapt content to suit specific geographies and cultural nuances.
• Ensure content plans are aligned with other departments as it relates to the Product Roadmap, growth objectives, buyer’s journey challenges, and user experiences. 
• Work with the Partner Marketing team to align campaign plans around strategic Partnership initiatives including timing considerations, partner collaboration, and partner distribution for all campaigns. 

Communicate Broadly Around Content Plans, Optimizations, and Wins 

• Regularly update stakeholders on the status of content progress and performance. 
• Find opportunities to improve and optimize our content performance 
• Manage content post-mortem process to accurately present the results of overall performance, learnings, and plans for the future. 
• Become a highly visible team member across the business who is frequently highlighting content wins. 

Become the Keeper of Compliance 

• Ensure that all content complies with legal standards and industry regulations across different regions.
• Work closely with legal teams to ensure compliance with privacy laws, intellectual property rights, and copywriting standards.

 

What are we looking for?

• An experienced Content Marketer with at least 5 years of experience managing B2B content marketing (SaaS experience preferred) 
• A “start with the end in mind” thinker with demonstrated understanding of how content is disseminated ahead of content production
• A master storyteller who knows how to drive emotion while measuring key results for success
• A leader who has strong opinions on content strategy
• A team player who can coach and inspire colleagues by setting the example of what good looks like
• A data-driven scientist