Social Media Content Manager

Job Details

Job Location: 2111 WILSON BLVD SUITE 300 - ARLINGTON, VA 22201

POSITION SUMMARY

As the Social Media Content Manager for ISTE+ASCD, you will lead the development and execution of a comprehensive social media strategy for the unified ISTE+ASCD platforms that advances our mission, empowers educators, and drives engagement with our global community.

You will develop a strategy centered on community building, authentic storytelling, and thought leadership across our social media platforms. Your goal will be to increase social media engagement, create compelling content, build brand awareness, and support growth among key audiences while maintaining a consistent voice aligned with our brand.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Strategy & Planning

• Lead the creation and implementation of a social media strategy aligned with data insights, organizational goals, and audience segmentation
• Define KPIs (e.g., reach, engagement, follower growth, conversions to membership/training, lead generation) and report regularly on performance
• Collaborate with cross-functional teams (events, membership, marketing, content, partnerships) to integrate social media into broader campaigns or events (e.g., digital citizenship initiatives, webinars, conferences)
• Conduct ongoing social media listening, trend scanning (especially in edtech, digital citizenship, educator communities), and competitor/benchmark analyses to identify opportunities and inform content direction

Content Creation & Publishing

• Serve as primary administrator and owner of all ISTE+ASCD social media accounts across platforms, managing both unified organizational accounts and any sub-brand accounts
• Manage a unified ISTE+ASCD organic content calendar(s) that covers key organizational themes such as digital citizenship, educator professional learning, edtech thought leadership, community stories, event promotion, and partner highlights
• Facilitate weekly editorial planning meetings with content liaisons across teams (EL Magazine, EdSurge, Publications, Online Learning, Experiences, etc.)
• Develop, curate, and publish high-quality content across social platforms (e.g., X/Twitter, LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms) that drives engagement and aligns with the brand voice and visuals
• Produce multimedia assets (e.g., graphics, short-form video, audio content including podcast clips, stories, live sessions) and coordinate with design/production teams to bring content to life
• Ensure content is inclusive, accessible (e.g., captions, alt-text, audio descriptions, translations as needed), and optimized for each platform
• Manage social media publishing tools (e.g., scheduling, automation, UTM tracking, asset library) and ensure timely posting
• Partner with internal graphic designers and external vendors to support the production of digital content assets

Community Engagement, Growth, & Thought Leadership

• Build and nurture online communities of educators, thought leaders, partners, and influencers; respond to comments, messages, and mentions; moderate conversations and foster positive dialogue
• Proactively identify, join, and participate in external educator communities where ISTE+ASCD audiences gather, including Facebook groups, LinkedIn groups, Reddit communities, etc.
• Ensure community management practices support relationship building and demonstrate that followers are acknowledged and appreciated
• Identify and engage relevant influencers, community leaders, member stories, and ambassadors in the edtech/digital citizenship and education space to push for a "human-centered" content approach and amplify messaging
• Collaborate on paid social strategy and organic growth tactics (e.g., hashtags, challenges, collaborations, cross-platform promotion) to expand reach
• Monitor sentiment and crisis escalation, and act as a liaison with the experience and marketing teams for issues requiring escalation

Measurement & Optimization