Senior Social Media Strategist

Company Description

Join a team of strategists all working remotely from around the world, with an unparalleled passion for all things social. Together as a team, and individually, you will cultivate data-driven insights and deliver top-tier services to our clients and support internal department needs. This includes but is not limited to data analysis storytelling, content creation and management, brand persona architecture, consumer advocacy tactics, playbook development, and comprehensive audits. 

You must have a creative way of thinking and presenting brands through multiple social media channels and be prepared to work in a fast-paced, self-motivated, entrepreneurial environment; be a team player who is social-savvy and can work independently yet collectively in a unique virtual environment. 

Job Description

Responsibilities:  

• Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset 

• Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem. Liaise with writers and designers to ensure content is informative, on-strategy and appealing. 

• Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social. Research, craft, and publish interactive, thoughtful, intelligent, and provoking content that encourages community participation. Help identify influencers and seek user-generated content if appropriate for clients. 

• Define KPIs, benchmarks and metrics to evaluate and increase the clients’ social media presence and goals. 

• Define and improve community management and content development processes. Proactively escalate issues, trends, opportunities, and insights through the relevant channels in a timely manner. 

• Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations. Timely report it to all relevant stakeholders on a monthly, quarterly, yearly or ad hoc basis. 

• Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term. 

• Lead and support client meetings and communications.  

• Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates. 

• Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities. 

• Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo. 

• Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations. 

• Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required. 

• Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage. 

• Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. Proactively provide updates on account health to Growth/Client teams as needed 

• Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments. 

• Train internal teams to integrate, maintain and update a cohesive social media strategy. 

• Lead and inspire a team of social strategists and social media managers by creating a positive work environment, fostering creativity, innovation and collaboration. 

• Build and maintain team morale by helping them reach their full potential and guiding them to achieve their goals. 

KPIs: 

• Maintain consistency across client executions: goals, guidelines, brand voice and learnings & optimizations. 

• Ensure 100% of deadlines are met. 

• Weekly updates for clients on the state of their social landscape. 

• Provide clients at least once per month with a proactive point of view on platform updates and/or trends to activate on their social channels. 

• Support ICUC by developing at least one internal deliverable per quarter (whitepapers, ASAPs, POVs). 

• Support team morale to ensure turnover is below 10% year over year.  

Qualifications

Who You Are: 

• 7+ years of social media management and reporting experience requir