Job Description

Embry-Riddle: A Global Leader in Aviation and Aerospace 

With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world’s largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space. 

The Opportunity 

The Director of Strategic Assessment and Marketing serves as the chief assessment and data strategist for the Division of Student Affairs, while also leading the division’s integrated marketing and communications strategy. This role is instrumental in supporting evidence-based decision-making, strategic planning, and continuous improvement across the division.

The Director oversees divisional assessment efforts, ensures compliance with institutional and accreditation-related reporting, and provides data-driven insights to Student Affairs leadership. Simultaneously, this position manages branding, marketing, and communication initiatives that promote student engagement, retention, and overall success.

This is a highly collaborative role that serves as a key liaison between Student Affairs and partners including Institutional Research, Enrollment Services, Student Support Services, and external stakeholders.

Key Responsibilities:

• Lead, design, and implement the division’s assessment framework and data strategy.

• Collect, analyze, and present data to inform divisional priorities, programming, and strategic planning.

• Ensure compliance with internal and external data reporting requirements, including accreditation and benchmarking tools.

• Provide training and support to Student Affairs staff in the development and use of assessment tools.

• Develop and manage marketing and communication strategies aligned with divisional goals.

• Oversee branding, publications, web content, and social media in coordination with university marketing.

• Collaborate with campus partners to advance student engagement, success, and retention initiatives.

• Support the preparation of annual reports, strategic plans, and institutional effectiveness documentation.

• Supervise professional staff and/or student employees as assigned.

Perks Await You at Embry-Riddle! 

• Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding! Buckle up for a healthier, happier you! 

• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.   

• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period. 

• Generous Time Off: Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.   

Qualifications

Required Education and Qualifications: 

Master’s degree in Higher Education, Marketing, Communications, Educational Research, or a related field.

• Minimum 5 years of progressive experience in higher education assessment, strategic planning, or marketing.

• Demonstrated experience with assessment design, data analytics, and data visualization tools.

• Strong written, verbal, and visual communication skills.

• Ability to manage multiple projects and lead cross-functional teams.

Preferred:

• Familiarity with institutional research practices and student success metrics.

• Experience