Director, US Marketing, Inborn Errors of the Metabolism

Position Summary:

ultrainnovative – Tackle rare and dynamic challenges

Reporting to the US Marketing Lead, the Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Director will lead the development and execution of best-in-class annual marketing plans inclusive of market conditioning and development, disease education, brand strategies and tactical plans utilizing deep marketing knowledge and former successful metabolic rare disease & biopharmaceutical marketing experience. The Director is responsible for the implementation of the brand strategy and corresponding tactics for the ongoing commercialization of both brands  The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain and will work with other members of the commercial services team as needed. The individual will lead projects through the Materials and Medical Review process.   

With a dotted line to the Global Brand Strategy team, the Director, Global Commercial Lead IEM, is responsible for leading cross portfolio commercial led initiatives in support of planning for the successful commercialization of our IEM pipeline. The individual will closely collaborate with Global Regional stakeholders to identify important market trends, implement global commercialization launch strategies, and communicate with senior leaders all within a fast moving, challenging and dynamic commercial environment.  This role will also be responsible for leading the implementation of a consistent brand and tactical planning process for the IEM programs.  

Work Model: 

Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.

Responsibilities:

• The brand lead is jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT) 

• Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake 

• The Director is responsible for marketing leadership and mentoring and development of the marketing team.  

• Flawless Brand strategy execution as it applies to direct to patient support programs, professional communications, and key opinion leader (KOL) development. 

• Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and manage day to day brand budgets, and ensure on-time delivery within budget of all marketing initiatives  

• Monitors progress of plans and makes adjustments as necessary. 

• Works collaboratively with the Global Brand Strategy group ensuring seamless two-way comm