VP Associate Director of Social

VP, Associate Director of Social  
Company/Location: 200 Varick Street New York, NY 
Department/Discipline: Social Media & Experience Planning

About the Role 
We are seeking a VP, Associate Director of Social to join our Experience Planning team and serve as the backbone of our social offering. This leader will blend operational discipline with strategic vision, shaping how we approach social, guiding a talented team, and inspiring clients and colleagues with fresh thinking. 

You’ll ensure our programs are innovative, compliant, and impactful in the healthcare space, while also rolling up your sleeves to keep execution sharp. As a trusted partner across the agency and with clients, you’ll help elevate social into a true driver of brand and business growth. 

Key Responsibilities 

Social Team Operational Leadership 

• Own, optimize, and evolve the systems (list out a few systems here), workflows, and processes that keep social programs running smoothly across our agency 

• Oversee resourcing, team utilization, and timelines across multiple brands and initiatives 

• Maintain strong partnerships with platform reps and external partners to keep programs best-in-class. 

Social Media Management 

• Lead and support the team responsible for day-to-day platform execution, including channel setup and configuration, platform support, content publishing across major social channels, and trafficking of paid social ads in partnership with media teams 

• Proven partnership with media teams and experience architecting paid + organic distribution with clear measurement frameworks. 

Strategic Partnership 

• Collaborate with Experience Planning, Brand Strategy, Creative, and Account leads to develop social strategies that align with brand objectives, including audience personas, channel strategy, content pillars, and tactical recommendations across paid, owned, and earned channels 

• Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client. 

• Provide thought leadership internally and externally, helping to educate clients and colleagues on the evolving role of social in healthcare marketing 

• Lead social listening to monitor conversations, track brand sentiment, and uncover insights that guide strategy and content. Combine these with cultural and qualitative research, plus quantitative analysis, to bring the patient’s world to life and inspire meaningful engagement. 

Leadership & Mentorship 

• Provide day-to-day guidance and mentorship to our talented social team 

• Build team capacity and confidence by coaching on platform expertise, process, and problem-solving 

• Inspire brand teams to think creatively and deliver work that elevates the agency’s social craft 

• Act as a trusted client advisor, confidently leading discussions and commanding the room in client presentations 

Collaboration & Communication 

• Be a diplomatic and collaborative communicato