Director, Product Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our world-class Product Marketers create and tell inspirational stories with cutting-edge demonstrations to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain C-level, IT Director, and key buyers’ mindshare.

Our Product Marketers drive the go-to-market for their product teams with unique, differentiated messaging and initiatives delivered across a range of marketing tactics. Each PMM has the opportunity to cultivate their career within a specialized space while having a solution and platform mindset. Our PMMs have a broad range of responsibilities which include: presenting business cases to leadership, networking with internal stakeholders and customers, collaborating with our Product leaders and Engineers, and educating our Sales teams.

As a Tableau Director of Product Marketing you will develop marketing strategies that speak to the IT/business leader buyer. There are opportunities to grow recently launched products, as well as market-leading solutions, to help organizations do data-driven decision making better.

Here's some of what you'll be responsible for creating with your team:

• Content, Campaigns, Events, & Community

  • Partner with Product Management, Product Marketing, and Sales to evolve the global narrative and develop industry-specific narratives for the product.

  • Drive the production and aggregation of high fidelity materials (marketing, thought-leadership, presentations, product demos, solution guides, etc.) for all funnel stages.

  • Collaborate with Content Strategy to support the creation and placement of external content (webinars, blog posts, campaigns, social, etc.) to build awareness.

  • Identify, enable, grow, and champion our community of Trailblazers in customer stories, videos, events, and more.

• Go-To-Market & Sales Enablement

  • Enable Salesforce's global Sales and Solution Engineering teams to ensure that they are able to identify opportunities, position our product, and drive deals to close.

  • Create compelling and useful enablement assets such as plays, deal wins, training decks, FAQs, and videos.

  • Manage the cadence and content of company-wide enablement series.

  • Partner with Solution Engineering and Product to build killer demo assets and stories that wow customers.

  • Leverage analytics skills to monitor pipeline & ACV across the sales segments and ensure the supporting marketing plan is aligned with the specific needs of the sales segments.

• Cross-team Collaboration

  • Partner with Industry marketing and sales teams to develop industry narrative, including defining customer challenges, value proposition & resulting customer benefit

  • Partner with Public Relations and Analyst Relations to support future innovation and market reports.

  • Stakeholder Management: build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.

Required Skills & Experience

• 5+ years of experience in marketing, product management, customer success at a high tech company, or similar. MBA is a plus, but not required.

• Dynamic, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals.

• Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.

• Hands-on ability developing content strategy and creating a range of marketing assets, including prod