Senior Lifecycle Marketing Manager - Remote

Senior Lifecycle Marketing Manager - Remote

About Thriveworks 

Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America’s most valued mental healthcare company—where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.

About the Job 

We're looking for a Senior Lifecycle Marketing Manager to join our marketing team, someone who sees communication as both craft and lever. This is a high-visibility, cross-functional role that sits at the intersection of strategy and execution, partnering closely with leaders across operations, clinical, data, product, and content to build communications that actually move the needle.

You'll use lifecycle communications to bridge client experience and business outcomes by designing purposeful touchpoints that drive revenue, deepen engagement, and improve LTV across every stage of the client journey. If you believe great messaging can create lasting relationships, this role was built for you.

Compensation: $120,000 - $155,000 with bonus potential

What success looks like

You bring range: the organizational discipline to manage multiple workstreams without dropping a ball, and the creative instinct to care deeply about how a sentence lands. You hold both the strategy and the details and know when to zoom out and when to sweat the copy. You thrive in collaborative environments and aren't just comfortable leading cross-functional conversations, but you actively seek them out to drive toward a shared goal.

You love a good process, and you love improving one even more. You're nimble, proactive, and honest about what's working. You don't wait to be handed a playbook — you help write it.

You'll thrive here if you are

Highly organized //  Juggling is your baseline

Detail-oriented //  Nothing slips through the cracks

A clear communicator //  In writing and in the room

Collaborative //  Cross-functional by default

Process-driven // And always improving it

A natural leader // Who gets things done

Your Background 

You've worked on lifecycle or CRM campaigns that made a real difference. You’ve worked on campaigns that lengthened retention, deepened engagement, or turned good clients into loyal ones. You understand the mechanics of email and SMS, and you know how to tie them to a larger strategic story. Bonus points if you've operated in healthcare, health-tech, or another high-compliance environment where thoughtful communication isn't optional.

Past colleagues would probably describe you as creative, strategic, dependable, a go-getter, and a clear leader. 

Key Responsibilities 

• Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it. 

• Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance. 

• Lead working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines. 

• Design and run A/B tests to improve messaging, creative, and targeting. 

• Map the customer journey end to end; identify gaps and build action plans to close them. 

• Own the lifecycle marketing infrastructure, including Salesforce Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention. 

What you bring  

• 7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end. 

• Bonus experience: Healthcare or another high-compliance industry

• Hands-on experience with tools like Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, etc.

• Data-driven mindset: comfortable pull