Director of eCommerce

Who We Are

As one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking.

Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you’d expect.

Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.

We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way. 

Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” This desire for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight.

About the Role

We are seeking a strategic, results-driven Director of eCommerce to lead and expand our online sales and marketing initiatives. This leader will play a pivotal role in driving growth across all digital platforms, with a strong focus on Amazon and DTC. The ideal candidate will have proven experience in managing and scaling eCommerce operations, aligning cross-functional teams, and executing data-driven marketing strategies to optimize the customer journey and maximize revenue.

What You’ll Do

• Develop and implement a comprehensive omnichannel eCommerce strategy to drive revenue growth and brand equity.
• Collaborate with cross-functional teams (e.g., Product Marketing, Operations, PMO, SOP) to align eCommerce strategies, product launches, and site optimization with overall business objectives.
• Lead and mentor the eCommerce and digital marketing teams, fostering a culture of data-driven decision-making and continuous improvement.
• Manage third-party retail integrations to ensure seamless, consistent brand experiences across digital touchpoints, including Amazon backend operations.
• Analyze sales data, customer feedback, and market trends to identify growth opportunities and inform targeted marketing campaigns.
• Define and monitor KPI goals for all eCommerce channels, providing insights and reporting to the executive team via Quarterly Business Reviews.
• Drive the Amazon strategy, optimizing product listings, pricing, and backend operations to maximize sales and profitability.
• Implement SEO/SEM, email marketing, and digital content strategies to enhance brand visibility and customer engagement.
• Identify and recruit key talent to build and scale the eCommerce team, balancing both analytical and creative roles.
• Stay informed of industry trends, emerging technologies, and competitor strategies to maintain a competitive edge in the market.

Who You Are

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 8+ years of experience in eCommerce management, with a proven track record of leading successful digital sales strategies on Amazon and DTC websites
• Expertise in eCommerce platforms and analytics tools (e.g., Shopify, Google Analytics, Vendor Central)
• Strong leadership skills with experience managing both analytical and creative marketing teams
• Exceptional analytical skills with a focus on data-driven decision-making.
• Excellent communication and presentation skills, with the ability to influence cross-functional teams and executive stakeholders.
• Strong project management skills, with a proven ability to prioritize and manage multiple initiatives simultaneously.

Benefits at Leapfrog

• 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 d