Director, Marketing
Olympus Corporation of the AmericasAbout the role
Working Location: Massachusetts, Westborough
Workplace Flexibility: Hybrid
For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling.
Every day, we live by our philosophy, True to Life, by advancing medical technologies and elevating the standard of patient care so people everywhere can fulfill their desires, dreams, and lives.
Our five Core Values empower us to achieve Our Purpose:
Patient Focus, Integrity, Innovation, Impact and Empathy.
Learn more about Life at Olympus: https://www.olympusamerica.com/careers.
Job Description
Director of Marketing for Visualization will be responsible for managing, marketing and all financial aspects of the Urology Visualization business that includes products from all 3 TSD/MBCs including: video, NBI, camera heads, ALL SCOPES, including the launch of the new SUURF platform. The Director of Marketing will work cross-functionally with other teams globally in Urology and Surgical on initiatives and projects. Specifically, they will work closely with global organizations as well as New Business Development, in order to manage the current business and to identify and fulfill the future portfolios.
Job Duties
- Responsible for absorbing the $50M business of Cystoresection Glass & Metal.
- Commercialize the next top project across all of Medical with a well thought through strategy and plan, influencing all aspects of the launch and market introduction.
- Develop strategic marketing plans and implement those plans across the business segment, including strategies, tactics, programs, and initiatives, managing OPEX budgets to achieve goals, with a heavy focus on NBI.
- Develop relationships with physician champions and consultants who influence broader market acceptance of existing products and validate potential emerging new market opportunities and trends.
- Influence the market shift toward Olympus products and platforms with clinical, promotional, data and in general, owning the space, including: reimbursement, Health Economics, M&A and IP, Clinical study.
- Initiate marketing programs and communication plans to increase focus amongst surgeons and patients: specific to NBI, Bladder Cancer detection, shift to SU Scopes while driving reusable, CDS.
- Manage and coach the activities of a team of Product Managers by providing clear strategic guidance for the product lines, mentoring their development, product line forecasting and communication with the organization.
- Conduct technical and customer focused market research through implementation of surveys and participation in focus groups. Lead Advisory Boards and consulting agreements. Monitor market trends that may impact the business such as competitive activity, procedural/market growth, reimbursement, and emerging technologies.
- Management of product launch validation studies, and soliciting feedback from customers and sales, as a basis for new product introductions and possible modifications.
- Lead a team in the creation of marketing collateral and tools to support the selling process, and implement sales promotions to achieve specific business segment and company objectives.
- Perform all other essential duties as directed.
Job Qualifications
Required:
- BA / BS degree required; MBA preferred.
- Minimum of 4 years in medical device product management and/or medical sales, preferably in Urology.
- Minimum of 2 year’s experience with people management and/or business segment financial and strategic responsibility.
- Experience in successfully launching new products and full product life cycle management.
- Strong clinical competency and analytical skills
- Ability to strategically plan and tactically implement.
- Ability to lead a team and/or manage a direct reports.
- Ability to project a professional image and strong leadership skills.
- Ability to work independently and as part of a team.
- Self motivated, confidant individual with outstanding communication and presentatio
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