Director, Membership Growth & Engagement
American College of Obstetricians and GynecologistsAbout the role
<p>The Director of Membership Growth & Engagement is responsible for driving membership growth, engagement, and retention through innovative, data-informed strategies. Partnering with the Vice President of Membership & Components, this role leads long-term planning, recruitment initiatives, and efforts to strengthen the member value proposition.</p> <p>The Director provides oversight of engagement across programs, services, and advocacy, ensuring a high-quality member experience and alignment with organizational goals. They leverage data and insights to guide decision-making, improve satisfaction, and optimize performance.</p> <p><strong><span style="font-family: verdana, geneva; font-size: 10pt; color: #ff0000;"><span style="color: #000000; font-family: verdana, geneva;"><span style="font-size: 10pt;">Note: This position is considered Hybrid and will need to commute to ACOG's office located in Washington, D.C.</span></span></span></strong></p> <h4>Supervisory Responsibilities:</h4> <ul> <li>This position does have direct supervisory responsibilities, which may include serving as a coach and mentor for those they supervise.</li> </ul> <h4>Duties/Responsibilities:</h4> <p><strong>Strategic Leadership & Membership Growth</strong></p> <ul> <li>Serve as a strategic thought partner to the Vice President of Membership & Components on recruitment initiatives and long-term membership growth goals.</li> <li>Develop and implement strategies to achieve net membership growth, high retention rates, and long-term financial sustainability.</li> <li>Build and manage a robust prospect pipeline using market intelligence, cross-functional collaboration, and direct outreach.</li> <li>Create and implement innovative annual recruitment campaigns to meet and exceed membership targets.</li> <li>Assess and recommend opportunities based on markets and trends to strengthen and expand membership.</li> </ul> <p><strong>Membership Value & Engagement</strong></p> <ul> <li>Support the integration of the membership value proposition into organizational strategic planning.</li> <li>Define, evaluate, and enhance member value propositions, including benefits, services, and engagement models.</li> </ul> <ul> <li>Lead and support initiatives that drive member engagement across programs, services, and organizational priorities, ensuring alignment with broader business goals.</li> <li>Guide and support efforts to partner with internal stakeholders to optimize member recognition programs and elevate the overall member experience.</li> <li>Facilitate collaboration to advance member engagement in a
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