Director of Sales and Marketing Technology

Who is Stanley Martin Homes?
At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.
Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.
Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.
If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.
Explore Opportunities Today


A day in the life
A day in the life of a Director of Sales and Marketing Technology centers on aligning Salesforce and the broader marketing tech stack with the company’s sales and marketing goals. The day often begins with reviewing Salesforce updates, evaluating new features, and shaping strategy to ensure the platform supports lead management, reporting, and customer engagement. From there, the director may oversee configuration and integrations, work with administrators and developers, and coordinate with the SVP of Marketing and CTO to prioritize and advance technology projects. Much of the day involves managing tools that support email marketing, AI-driven insights, and online chat, ensuring each system is optimized and fully connected to Salesforce. The director also reviews data practices, analyzes performance metrics, and collaborates with vendors to keep platforms running smoothly. Training and support remain ongoing responsibilities, helping sales and marketing teams adopt new features and use technology effectively. Leading a team across Salesforce, email, AI, and chat functions, the director fosters collaboration, guides development, and ensures technology decisions drive measurable results—all while upholding Stanley Martin’s Mission, Vision, and Values.
Technical Tools Used Daily
• Microsoft Office Suite
• SharePoint
• Looker
What is Stanley Martin looking for ?
The ideal Director of Sales and Marketing Technology candidate brings a mix of technical strength and strong interpersonal skills, working as a team player who approaches each responsibility with careful attention to detail and solid organizational habits. This person is comfortable using MS Office and MS Teams, communicates clearly in both written and verbal formats, and maintains a positive attitude while supporting teams across sales, marketing, and technology. As a self-starter, they take initiative, build strong working relationships, and share insights in a way that helps others move forward with confidence—qualities that are essential to success in this role.
Must Haves
• Extensive experience in a leadership role overseeing Salesforce implementations and managing other marketing technologies, including email marketing, AI, and online chat, within a similar industry.
• In-depth knowledge of Salesforce CRM, Marketing Cloud, and related products.
• Salesforce Administrator and Developer certifications are highly desirable.
• Familiarity with a broad range of marketing technologies and their integration points, with specific expertise in email marketing, AI, and online chat.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Excellent communication and interpersonal skills.
• Proven ability to collaborate effectively with cross-functional teams.
• Results-oriented with a focus on driving revenue growth through Salesforce and marketing technology optimization.


What’s In It For Me:
• Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed, along with employer-paid Short Term and Long Term disability, basic life and AD&D insurance (including employee-paid life, Legal Resources, and Aflac supplemental options)
• Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)
• Put your family first with benefits, including 3 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through our Short-Term Disability Plan
• Receive well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
• Continue your education with tuition and certification reimbursement
• Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
• Protect yourself from identity theft or t