Channel Global Campaigns Manager

We Are

Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.

You Are

You are the person who gets to the heart of what makes a channel campaign actually work—because you have seen firsthand that “partner ready” means nothing if partners don’t actually use it. You thrive in the space between strategy and execution, where translating technical or complex product stories into content that a sales rep can actually send to an SMB customer is the real win. You like to get your hands dirty: interviewing sales, listening to engineers, grabbing direct feedback from partners, then rolling up your sleeves and building the toolkit—from email nurture sequences to LinkedIn posts, from one-pagers to campaign kits.

You are not afraid of metrics; you live in dashboards, adjusting and iterating until the data tells you the story you need. You are comfortable with AI tools, not just as a side project but as part of your everyday workflow to move faster and smarter. You move between Canva, Adobe, and video editing tools without missing a beat. You know that a campaign is only as good as its adoption, and you make it your business to ensure every asset is findable, usable, and on-brand. You want to see your work drive pipeline, not just vanity metrics.

What You'll Be Doing

• Build and launch through-partner marketing campaigns that equip channel partners with the tools they need to drive pipeline and close deals in the SMB space
• Collaborate daily with marketing, sales, and technical teams to develop content and messaging that speaks to real SMB buyers, not just personas on a slide
• Conduct interviews with sales rep