Chief Marketing Officer

This is a remote position.

We're looking for a commercially minded Chief Marketing Officer (CMO) who wants to build, not just manage.

This isn't a role where everything is already mapped out. You'll be joining a founder-led business that's growing quickly, entering new markets and constantly evolving. Priorities will change, ideas will evolve, and sometimes you'll be making decisions with 80% of the information instead of waiting for 100%.

You'll work directly with the CEO and Executive Leadership Team to shape how Foodhub grows its consumer business globally. You'll own our B2C marketing strategy, build a stronger consumer brand, drive customer acquisition and retention, and create marketing that delivers measurable commercial results.

We're looking for someone who enjoys being hands-on as much as they enjoy setting strategy. Someone who can think big but isn't afraid to roll up their sleeves, challenge ideas, move quickly, and help build something special.

Requirements

Executive Leadership

• Work alongside the CEO to shape Foodhub's next phase of growth.

• Develop and deliver a marketing strategy that supports our commercial ambitions across international markets.

• Bring fresh ideas, challenge assumptions and help influence business decisions beyond marketing.

• Work closely with Product, Sales, Technology and Operations to ensure marketing supports the wider business.

• Be comfortable adapting plans as the business evolves and opportunities emerge.

Brand Strategy

• Build a brand that customers recognise, trust and choose.

• Strengthen Foodhub's position as a leading online ordering platform across our international markets.

• Lead campaigns that grow awareness while supporting commercial objectives.

• Ensure every customer touchpoint reflects the Foodhub brand.

Customer Growth

• Own our global B2C growth strategy.

• Increase customer acquisition through digital channels, partnerships and innovative marketing initiatives.

• Continuously improve acquisition costs, conversion rates and marketing ROI.

• Test, learn and optimise quickly rather than waiting for perfect campaigns.

• Identify new opportunities for growth across existing and new markets.

Customer Retention & CRM

• Build meaningful relationships with our customers beyond their first order.

• Lead CRM, loyalty and lifecycle marketing initiatives that increase repeat orders and customer lifetime value.

• Use customer behaviour and data to deliver personalised marketing experiences.

Product Marketing & Customer Experience

• Work