Supervisor, Media Strategy (Travel/Tourism)

Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure - we’re just warming up.

As Supervisor, Media Strategy, you will be:

• Joining Praytell’s Media Team, dedicated to supporting our rapidly-growing travel practice, which represents national, regional and city-level DMOs; hotels and accommodations; airlines; and travel-adjacent lifestyle brands. 
• Accountable for inserting our travel and tourism clients into culturally-relevant media conversations, both in the travel space and beyond (think: lifestyle, entertainment, design, wellness and business media).
• Driving media strategies and all aspects of their execution in collaboration with the account team.
• Providing strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
• Developing compelling media angles and identifying feature storytelling opportunities to generate leads and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, e-newsletters).
• Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
• Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
• Cultivating and expanding your relationships with travel and lifestyle/non-endemic media; networking with media to build relationships via virtual/IRL meet-and-greets.
• Managing proactive and reactive media relations for clients.
• Supporting account leads with planning, strategy and briefs.
• Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
• Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.

Requirements

Experience you have:

• You have 4-6 years of PR experience, preferably in an agency setting, with at least 3 of those years working with travel, tourism and/or destination brands. If in-house, working with a travel brand is a must.
• You have a deep network of travel and lifestyle media relationships, including travel media and lifestyle/non-endemic press.
• You're comfortable creating media strategies and plans and working with the team to take it through execution.
• You have a deep understanding of the travel industry with a penchant for securing coverage, creating excitement with media and thinking of creative pitch angles to drive hits.
• You’re a strong writer, capable of whipping up a press release, briefing doc or byline as needed.
• You’re comfortable interfacing with clients and media.
• You're familiar working in an IAT model, with other PR, marketing and advertising partners.

Equally as important, you are:

• Meticulous and well-organized
• Flexible and adaptable
• Collaborative and a team player, with a can-do attitude
• A creative thinker and problem solver
• Ambitious and entrepreneurial
• Inquisitive and eager to learn
• Honest and ethical
• Committed to advancing diversity, equity, inclusion, and belonging in the workplace

Benefits

• Salary Range: $78,000 - $90,000 (The actual compensation amount paid may vary and will be determined based on factors including the applicant's experience, expertise, skills and abilities.)
• Comprehensive health insurance with no-employee-contribution options + family subsidy
• Employee stock ownership plan where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Four-day workweek
• Flexible time off, more than a dozen company holidays, and mental health days
• Flexible work locations (with approval from leadership)
• Employee assistance program giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our annual company offsite (eligibility based on employee start date)
• Our wonderful employee resource groups
• And more!

Interview Process

• Submit Application
• Phone Screen (30 mi