Senior Brand Advocacy Lead

About this role:

Reporting to the head of Brand Activation, this position will cultivate engagement strategies that increase brand advocacy across the enterprise.   This individual contributor will leverage various touchpoints to drive adoption of our enterprise brand strategy and identity, ensuring brand cohesion and increased brand value.  Additionally, this position will be tasked with reimagining the enterprise brand steward program, including driving automation and AI technologies to gain efficiencies and drive effectiveness.  This position can sit in Charlotte, NC; New York, NY or San Francisco, CA and offers a hybrid work schedule.  The Wells Fargo job profile is Senior Lead Marketing Consultant.

In this role, you will:

• Develop strategies and processes to drive brand adoption and advocacy at all levels and audiences 

• Reimagine and redesign the brand steward program by incorporating automation as well as AI technology to streamline management processes, gaining efficiencies and effectiveness

• Collaborate with the head of Brand Strategy and the head of Brand Design & Experience to scale our brand strategy and visual identity systems across the enterprise to ensure adoption

• Monitor and analyze the effectiveness of brand stewardship and enablement initiatives, making data-driven recommendations for continuous improvement

• Stay up-to-date with the latest brand management, automation, and AI technology tends/best practices

Why Join Us: Joining our brand team means being part of a forward-thinking company dedicated to enhancing our digital presence and improving customer engagement. Our team is committed to fostering a culture of innovation and excellence, and we are looking for a talented individual to join us in this exciting journey. You will have the opportunity to work with a visionary team that values human-centricity, brand expertise, innovation, and unity. Together, we will create a cohesive and innovative brand experience that resonates deeply with our customers and prospects.

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing internal engagement strategies that increase brand advocacy

• Experience designing brand advocacy strategies that drive change

• Experience managing the brand stewardship program for a company in the financial services sector

• Experience leveraging different governance methodologies for large, matrixed brand systems

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($111,100 - $197,500)

• 150 East 42nd Street - New York, NY ($133,300 - $237,100)

• 333 Market Street - San Francisco, CA ($133,300 - $237,100)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$111,100.00 - $237,100.00

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:

30 May 2025

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion