Director of Digital Experience

About Keystone Technologies:

Founded in 1945, Keystone Technologies is a third-generation, family-owned business headquartered in the Greater Philadelphia area. A national leader in the commercial and industrial lighting industry, Keystone reaches customers across the U.S. with its mission of "Light Made Easy."

Who We Are:

We’re not your typical lighting company — and we like it that way. At Keystone, we move fast, think big, and challenge the status quo to deliver on our promise of Light Made Easy®. Our team thrives on new ideas, supports one another, aims high, works hard, and laughs often. And we always put people first — whether that’s our customers, partners, or each other. If you’re passionate about growing, collaborating, and making a difference, you’ll feel right at home here.

Our Core Values

• Wow Customers: Every interaction is an opportunity to show how much we care and appreciate all our customers, internal and external, so we create unique experiences that go above and beyond their expectations.

• Grow Passionately: We embrace growth through creativity, curiosity, and an eagerness to learn. Our work isn’t just about achieving more; it’s about evolving personally and professionally, transforming at every opportunity.

• Do Right: It’s not just good ethics to do the right thing; it’s good business. We uphold the highest integrity, and we do the right thing even when it’s hard. Why? Because trust is our most important currency.

• Value People: We come from a range of backgrounds, affiliations, and experiences. We honor everybody’s story and build lifelong relationships, whether with colleagues, customers, or partners, because to reach our fullest potential means empowering people to thrive.

• Challenge Convention: We refuse to blindly accept the status quo. With agility, courage, and tenacity, we continuously improve — asking tough questions, looking beyond surfaces, and not stopping to rest on our accomplishments.

What we offer:

Our benefits include medical, dental, vision, voluntary life insurance, employer-paid group life insurance, short-term disability, a 401k plan with company match, paid time off, and philanthropic opportunities.

The Opportunity:

The Director of Digital Experience serves as the single-threaded owner of our website ecosystem—encompassing our marketing presence, B2B e-commerce platform, recruiting experience, and customer portal. This role is not about maintaining a website. It is about building a best-in-class digital platform that becomes a competitive advantage—delivering a seamless, intuitive, high-performing experience that makes Keystone the easiest partner to do business with online.

This role operates at the intersection of Marketing, IT, AI, Sales, Customer Experience, and Product, owning the strategy, roadmap, and execution of a modern digital platform that integrates deeply with Keystone’s ERP, CRM, and marketing systems. The Director of Digital Experience leads projects utilizing both internal and external resources to continuously elevate our digital capabilities. This role also provides leadership and direction to the Digital Marketing Strategist, helping align digital marketing execution with the broader digital experience strategy.

This role will also own the ongoing effort to understand customer behavior, gather feedback, identify friction points, and turn those insights into meaningful improvements. This role will make it easier for customers to get what they need at their fingertips—and will help define how AI can enhance and personalize that experience.

Your Impact:

Digital Strategy & Product Ownership

• Own the vision, roadmap, and long-term strategy for Keystone’s website, app, e-commerce experience, and customer portal

• Serve as the product owner of the platform, managing a prioritized backlog of initiatives based on business impact and customer needs

• Translate business goals, customer insights, and market trends into clear execution plans

• Benchmark industry leaders and continuously evolve the platform to keep Keystone ahead of the market

• Balance short-term improvements with longer-term platform innovation
  
  Customer Experience, Research & UX Excellence

• Deliver an exceptional, easy, and intuitive user experience across all digital touchpoints

• Lead UX/UI strategy, including navigation, site architecture, mobile optimization, and overall usability

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