Director of Product Marketing

SGNL’s modern Privileged Identity Management system eliminates standing access to critical systems by granting and revoking contextual access in real time, drastically reducing the potential impact of a breach. By incorporating context-based intelligence, SGNL prevents attackers—leveraging compromised credentials or other means—from freely navigating cloud applications like Azure, AWS, GitHub, and Salesforce, as well as on-prem systems.

That’s why global enterprises and fast-growing mid-market companies alike are turning to SGNL to reduce their identity attack surfaces and secure critical systems. Founded in 2021, SGNL is backed by top security technology investors, including Cisco Ventures, Costanoa Ventures, Fika Ventures, M12/Microsoft's Venture Fund, Moonshots Capital, and Resolute Ventures. For more information about SGNL, visit https://sgnl.ai.

Candidates only, no recruiters please

About You

As the Director of Product Marketing, you will play a critical role in defining and executing our go-to-market strategy, with a particular focus on content creation, messaging, and sales enablement. You will position SGNL as the go-to solution for identity security by translating complex technical concepts into compelling narratives that resonate with our target audience. This role is ideal for a highly motivated marketer with experience in the identity security industry who thrives in a fast-paced, high-growth environment. Initially, you’ll manage contractors to support content and sales enablement efforts, with the expectation to hire and lead your own product marketing team as SGNL grows.

Qualifications

• Minimum of 8 years in product marketing, with at least 3 years focused specifically on identity security, cybersecurity, or related fields (e.g., IAM, PAM, IGA, zero-trust architectures)
• Minimum of 5 years experience developing, leading, and executing on go-to-market plans for new product launches or major feature releases, coordinating cross-functional teams to achieve targeted business outcomes
• Minimum of 3 years marketing to large enterprise organizations
• Demonstrated history of building and maintaining a comprehensive sales enablement program, including pitch decks, battlecards, and competitive analysis, resulting in measurable improvements in sales performance
• Proven experience leading content strategy as it replates to product, and creating high-quality assets (e.g., whitepapers, case studies, videos, blog posts) across multiple formats, with a measurable impact on demand generation and brand awareness
• Strong ability to understand technical details and translate them into clear, compelling messages for both technical and non-technical audiences, with examples of successful storytelling across various channels
• Direct experience in designing and executing market research studies, whether first party or by leveraging external resources
• Proven track record of managing multiple projects simultaneously, meeting deadlines, and working with stakeholders across Product, Sales, and Customer Success to ensure alignment
• Demonstrated success managing contractors, agencies, or junior team members, with the potential and readiness to hire and lead an in-house team as SGNL scales
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; advanced degree or certifications in product marketing, B2B sales or product management are a plus
• This role is based remotely, but will be expected to travel up to 20% for all team meetups and offsites and industry conferences

Responsibilities

• Lead the development and evolution of SGNL’s core messaging, positioning, and narrative for target personas, ensuring consistent, compelling, and differentiated storytelling across all channels and touchpoints.
• Build and maintain a robust sales enablement program, including creating and updating pitch decks, battlecards, ROI calculators, and competitive analysis materials. Train and support the sales team in leveraging these tools effectively to improve close rates and shorten sales cycles.
• Develop and execute comprehensive go-to-market plans for new product launches, feature releases, and marketing campaigns, coordinating closely with Product, Sales, Customer Success, and external partners to achieve strategic objectives.
• Establish SGNL as a thought leader within the identity security industry by proactively identifying trends, producing insightful content, and ensuring SGNL’s voice is represented in industry conversations, webinars, and events.
• Act as the “voice of the customer” by continuously gathering insights from customers, sales teams, and market research to inform product messaging and refine valu