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B2B Senior Marketing Manager (Hybrid)

C Teleport
The Netherlandsfull_timeVerifiedPosted 7 Nov 2024

About the role

<h4><strong>About C Teleport</strong></h4><p>At C Teleport, we're revolutionising the business travel industry with innovative tech and a 90-strong team distributed globally. We're transforming business travel through offering mid-market and enterprise customers the ability to change and cancel flights with full automation of their process. We are looking for a seasoned Senior Marketing Manager to join our team. Reporting directly to the CEO, you’ll shape, implement, and optimise all facets of our marketing, with a focus on team productivity, impactful content, and brand visibility.</p><br/><p><strong>An Ideal Candidate Will Be…</strong></p><ul><li><p><strong>Strategic Yet Pragmatic</strong>: Someone with a "can-do" approach who can lead a department with an eye for both strategy and hands-on execution.</p></li><li><p><strong>A Strong Communicator</strong>: Skilled in distilling complex ideas into clear messaging and adept at board-level communication.</p></li><li><p><strong>Entrepreneurial Mindset</strong>: A result-oriented professional who thrives in a scale-up environment and seeks to make a positive impact on team and business success.</p></li><li><p><strong>Story-Driven</strong>: Passionate about storytelling and skilled in copywriting, bringing creativity and precision to written content. </p></li></ul><h4><br/></h4><h4><strong>What You Will Do?</strong></h4><p><strong>Strategic &amp; Visionary Leadership</strong></p><ul><li><p>Define Marketing Strategy: Develop a long-term plan aligned with C Teleport’s growth goals, focusing on brand positioning, content quality, and campaign performance.</p></li><li><p>Marketing Vision &amp; Language: Craft and evolve a marketing and design language that highlights our unique value across all channels and stays consistent.</p></li><li><p>Performance &amp; KPIs: Set and monitor key metrics that measure the impact of campaigns and overall brand visibility, building dashboards for real-time progress tracking.</p></li></ul><p><strong>Operational Excellence</strong></p><ul><li><p>Content Strategy Execution: Direct a 3-6 month content plan, focusing on high-quality written content, including blogs, case studies, and whitepapers. Partner with the Event Coordinator and Marketing Project Manager to bring this strategy to life.</p></li><li><p>Brand Consistency: Ensure consistency in messaging and visuals across all channels, reflecting C Teleport’s values and mission.</p></li><li><p>Marketing Campaigns: Lead customer-focused campaigns to drive acquisition, engagement, and retention, coordinating paid, earned, and owned media strategies.</p></li></ul><p><strong>Team Partnership &amp; Mentorship</strong></p><ul><li><p>Collaborate Cross-Functionally: Partner with Sales, Product, and Data Automation to align on shared goals and opportunities.</p></li><li><p>Team Productivity: Identify skill gaps, build processes, and make hiring or realignment decisions when necessary to drive team success.</p></li><li><p>Mentor and Empower Team: Inspire and guide two in-house marketing professionals, fostering a high-performance environment.</p></li></ul><p><strong>Executive-Level Contributions</strong></p><ul><li><p>Board Representation: Represent the marketing team at executive and board meetings, providing data-driven insights and strategic direction.</p></li><li><p>Market Analysis: Lead competitive research to identify growth opportunities, refine positioning, and inform future strategies.</p></li></ul><h4><br/></h4><h4><strong>What You Will Bring?</strong></h4><ul><li><p>Professional Experience: 5+ years in Marketing, ideally within B2B SaaS; travel industry experience is a plus. Proven ability to lead a marketing function with a focus on performance. </p></li><li><p>Leadership Experience: 3 years managing teams, with success in goal setting, leading, and developing talent. Skilled in KPI-setting and data-driven performance measurement.</p></li><li><p>Content Strategy Expertise: Strong background in content marketing, especially text-based content creation. Education in marketing or journalism is required.</p></li><li><p>Branding &amp; Design: Experience defining and implementing brand and design language across platforms. Monitoring and maintaining consistency in marketing outputs.</p></li><li><p>Digital Marketing &amp; Analytics: Proficiency in digital marketing channels (SEO, SEM, social media) and tools like Google Analytics and HubSpot.</p></li></ul><h4><br/></h4><h4><strong>Why Join C Teleport?</strong></h4><ul><li><p>Career Growth Opportunities: We’re a high-growth company with many paths for advancement.</p></li><li><p>Hybrid Work Model: Enjoy flexibility with two office days and three days working from home.</p></li><li><p>Competitive Benefits:</p><ul><li><p>Tailored, competitive compensation based on experience</p></li><li><p>8% holiday allowance and 25 vacation days, plus Dutch public holidays</p></li><li><p>Commuting allowance for in-office days</p></li></ul></li><li><p>Divers

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C Teleport

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