Marketing Strategist - US Affinity

Company:

Victor

Description:

We are seeking a talented individual to join our US Affinity Marketing team at Victor. This role will be based in Bethesda, MD, New York City, NY, or Philadelphia, PA. This is a hybrid role that has a requirement of working at least three days a week in the office.

The Marketing Strategist will support Marsh’s go-to-market strategy for the US affinity business, working closely with business leaders to build and execute B2B and B2B2C marketing strategies aimed at gaining new sponsor clients, growing participation in programs, and increasing overall profitability.

We will count on you to:

• Create and execute the day-to-day marketing needs of the Franchise vertical to grow participation within our dynamic client group of franchise owners and franchises while driving the strategy across the Transportation, E-commerce, and Warranty verticals

• Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media, and direct mail content

• Evaluate marketing and promotional activities in order to recommend strategy adjustments

• Present new and innovative ideas to ensure the organization’s marketing strategies are fresh and exciting

• Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities

• Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage

• Build thoughtful customer journeys as part of an integrated marketing campaign

• Utilize marketing automation and digital tools to drive buying decisions, increase retention, and further cross-selling opportunities

• Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts

What you need to have:

• BA degree in marketing, business, or a related field preferred, or equivalent work experience; MBA preferred

• 5+ years of marketing experience, with a strong focus on digital marketing; a mix of copywriting, editing, and design experience required

• Experience in financial services or insurance

• Familiarity with working with digital marketing tools and ability to quickly learn new tools

• Outstanding writing and editorial skills

• Familiarity with working with digital marketing tools and the ability to quickly learn new tools

What makes you stand out:

• MBA preferred

• Capable of working independently while also being highly collaborative and effective in cross-functional teams

• Willing to express ideas, advocate for customer needs, and contribute opinions

• Energetic and proactive with a preference for operating in a fast-paced, quickly growing, and changing environment

• Excellent data analysis skills and attention to detail

• Ability to translate creative and innovative problem-solving skills into strong business results

• Strong sense of urgency and ability to develop feasible and realistic deadlines

Why join our team:

• We help you be your best through professional development opportunities, interesting work, and supportive leaders

• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact for colleagues, clients, and communities

• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans)