Director Cell & Gene Therapy Access Engagement Lead

 

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Director Cell & Gene Therapy Access Engagement Lead 

 

The purpose of the Director, Global Market Access Cell & Gene Therapy – Access Engagement Lead is to position the company for the future, Bayer has significantly invested in new fields of R&D with expected Cell & Gene Therapy product launches within high unmet need conditions such as Parkinson’s and Huntington’s Disease.  While entry into any new therapeutic area requires thoughtful pre-commercialization, the Cell & Gene Therapy space brings additional complexities with advanced science, more complicated delivery & distribution models, as well as unique value propositions potentially requiring new reimbursement models, innovative contracting, and increased policy and advocacy stakeholder engagement.  Building new capabilities, relationships, and partnerships require significant lead time prior to launch.

 

This position will be responsible for the global market development & access stakeholder engagement strategy for the Global Market Access Cell and Gene Therapy (GMA-CGT) Business Unit.  Position will develop and oversee the execution of the GMA-CGT market development and stakeholder engagement plan across all relevant market access channels (e.g., payers, IDNs, distribution, HTA, etc.) and provide input to partner functions/regions (e.g., policy, HEOR, globally.)  Responsible for understanding the CGT portfolio within Bayer’s acquisitions and partnerships, the evolving landscape, and competitive space.  Must lead with a mindset towards innovation and development of novel market access solutions for Bayer’s CGT portfolio. Requires close collaboration with Cambridge and EU-based CGT team, US Market Access, and priority country leads, policy, medical affairs and commercial functions.  Role will actively monitor evolving ecosystem and, most importantly, shape the external environment to optimize future CGT market & patient access. 

 

YOUR TASKS AND RESPONSIBILITIES

 

The primary responsibilities of this role, Director, Global Market Access Cell & Gene Therapy – Access Engagement Lead, are to:

 

• Identify relevant CGT global market access trends through research and analytics to develop a comprehensive key access stakeholder & influence mapping.  Evaluate emerging customer types and understand role in the evolving CGT ecosystem;
• Translate global access trends into a point of view on risks & opportunities for the successful launch of Bayer’s extensive CGT portfolio – driving value for patients, customers, and Bayer;
• Based on opportunity & risk assessments, develop Global Access Market Development & Engagement Plan to leverage opportunities and mitigate identified risks for future platform approaches & launches.  Understand potential reimbursement models, supply chain complexities, institutional adoption requirements for access, etc. to prioritize engagements and where key influencers and partnerships must be developed;
• Identify KPIs and key milestones to track progress against goals to optimize adoption, access & affordability;
• Work with key countries to implement global market access engagement plan to support successful launch of CGT.  Jointly engage with external stakeholders to shape markets to foster successful launches;
• Develop resources/ tool kits, where required, to support pre-launch and early access engagement;
• Develop CGT/access specific narratives in cooperation with other functions (i.e. Policy) to specifically address stakeholder groups;
• Serve as market access technical expert to policy team and jointly partner on stakeholder engagement initiatives;
• Work closely with Market Access Global Strategy Leads & Pricing Lead to advise Commercial/ R&D / HEOR (DG&OS)/ Patient Engagement on market needs for optimal CGT positioning, value, and implementation success with key stakeholders;
• Contribute insights on potential product adoption scenarios by stakeholder type to inform an estimated impact on forecasted scenarios.  Recommend access strategies by country to ensure market success.

WHO YOU ARE

 

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this positi