Account Manager - CPG

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

• OUR TEAMS - Our colleagues and our client define our team.
• OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
• OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
• OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.

Job Description

Opportunity

The Account Manager plays a key role in managing and supporting Retailer and CPG funded Shopper Marketing initiatives leveraging Vestcom Media Solutions (VMS). Client and/or Territory assignment and scope will vary based on the account opportunities and candidate background. This role is charged with shelf edge campaign planning between the CPG and Retailer teams as well as driving the internal campaign support across Vestcom departments. This role supports the primary sales team and requires the ability to meet and strategize with clients, have a detailed knowledge of the various products and services across the Vestcom Media Solutions scope. The Account Manager will work with a diverse mix of CPG shopper marketing teams and retailer merchandising and pricing stakeholders. This role oversees and supports the event execution process and coordination of VMS campaigns, as well as identifies and enables continued process improvement and fosters adoption of key Vestcom tools.  

►   Key Areas of Responsibility

This role will independently own and manage all assigned duties with support from assigned Campaign Specialists and Delivery Coordinators. Primary working relationships will exist with all necessary customer contacts.  Will report into the Commercial Sales organization and will be responsible for providing input into and executing the strategic account plan developed by the Commercial Sales management team.  Will also work closely with Vestcom’s other Vestcom Media Solutions teams: Client Experience, IT, Creative, product delivery and other teams across all Vestcom solutions and customer deliverables.

• Business Planning

• Partner with Sales Directors to plan key client deliverables for the quarter, calendar year 
• Support Sales Directors on new business initiatives as requested
• Support meeting preparation with CPG/Retailer analysis on YTD volume and engagement
• Customize VMS sales presentation decks to support given sales opportunity
• Generate leads on New Item support, digital overlays and shopper theme campaigns as needed for assigned retailers
• Effectively trouble-shoot client questions/concerns by engaging internal team members as needed
• Take lead on meeting follow-up (written), issue reports and next steps, create timelines and task lists as needed 
• Build retailer and CPG relationships to cultivate sales opportunities and advise VMS /Sales team of any relevant organizational changes, announcements or guidance

• Program Management

• Remote or on-site owner and expert for the internal contacts and campaign process for VMS events and programs.  Develop and maintain working relationships with both client and Vestcom internal event execution stakeholders. Maintain a professional written and verbal communication both internally and externally  
• Maintain regular communication across VMS assigned team. This includes but is not limited to Sales team & Sales leadership for account-specific items, as well as Delivery Leadership & peer Account Managers for execution and process improvement 
• Lead and participate in tactical VMS event execution process with the support of the Campaign Specialist and/or Delivery Coordinator. Steps include but not limited to:

• Provide program summary reports, identify successes and trouble-spots, document current business processes, and identify improvement opportunities for coordination with Delivery leadership. Understand key retailer and CPG needs/pain points and proactively address

• Coordinate is