Senior Director, Retention Marketing

Job ID: 274728
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Hybrid Schedule

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

About the Team: Join Sephora's dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US!  We're the mastermind behind Sephora's owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty. 

Our mission? To be our clients' ultimate Beauty BFF.  We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As a team, we're:

•    Client-Centric: Deeply understanding our clients and their unique preferences.
•    Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
•    Experience Innovators: Constantly exploring new ways to surprise and delight, from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephora's cutting-edge internal capabilities to create campaigns that span broadcast, triggered, and transactional messaging. If you're a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns, we want to hear from you!

 

Your role at Sephora: As Senior Director, Retention Marketing, you will lead the strategy, roadmap, and execution for Sephora’s email, mobile messaging, SMS and direct mail programs. This position reports to the Vice President, Digital Marketing & Media and is a critical leader not just with vehicles but also in support and collaboration of Sephora’s CRM and Personalization initiatives. This is a senior leadership role responsible for dynamic marketing initiatives as well as a large, highly cross-functional, and results-oriented team.  

 

Responsibilities:  

•    Define retention marketing vision, strategies and roadmaps to drive channel growth, effectiveness, and innovation
•    Lead email (broadcast, behavioral, triggered, transactional), mobile (app push, SMS), and direct mail programs to drive both short-term (traffic, sales) and long-term (CLV, brand metrics) Sephora goals
•    Stay abreast of industry developments and changes that will allow Sephora to continue to deliver best-in-class retention marketing experiences
•    Partner with Product Management, Engineering, and CRM teams to define business requirements and vehicle best-in-class needs within our marketing technology stack
•    Support a test & learn mindset, identifying a testing agenda against key client and business priorities and defining how to scale winning tests throughout vehicles
•    Build strong cross-functional relationships with key business partners including Tech, CRM, Merchandising, Category Marketing, Loyalty, Promo, Analytics and Paid Media to ensure alignment and effective prioritization of messaging and strategies against goals 
•    Oversee strategic relationships with key retention marketing platforms (i.e. ESP and mobile messaging platforms, deep-linking, location-based services)
•    Stay tuned in for continuous improvement opportunities within channel execution, operations, performance and process 
•    Manage and mentor a team of 20+ retention marketers and retention operation specialists, developing and retaining high-performing talent and building a positive team culture 

Qualifications:

• 12+ years of relevant digital marketing experience
• 5+ years team leadership experience
• Proven strategic thinking, analytical data interpretation and problem-solving skills
• Ability to navigate a sophisticated marketing technology stack of both internally built tools and third-party platforms
• Passion for using data to drive decisions and en